Tag: Email Marketing Trends

Email Marketing Stats: Changes Since 2018

You'd expect a lot to have changed. A global pandemic. Remote working. Explosive digital growth. Surely email marketing statistics would look completely different today? Surprisingly… they don't. At least, not in the way most people would expect. The Big Surprise: Stability, Not Disruption When you scan industry reports from 2018 to today, one thing stands … READ MORE »

Don’t Try To Predict Email Marketing Trends

I always do it, despite knowing there is no benefit. I learn nothing, it doesn’t improve my email marketing performance, and it does nothing for my mood, yet every year I go over any predictions I made the previous January. I do manage to drag something from it. 2021 consisted of a series of incidents … READ MORE »

Is it beneficial to follow email design trends?

Even if you seek out trends in email marketing design in the hope they will give you some idea of what’s ‘in’ at the moment, you might have overlooked the various annual graphic design awards. As an example of self-indulgence they are nowhere near that of the Oscars, but there does seem to be an … READ MORE »

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