Tag: Optimisation

Great Email Marketing Ideas: Success or Failure?

We all keep an eye on what others are doing in email marketing. It’s part curiosity, part strategy. Subscribe to enough lists, and you start to spot patterns — good ideas tend to spread. One campaign does something clever, and a few weeks later, variations of it appear everywhere. That’s not a bad thing. Borrowing … READ MORE »

How to Manage Email Marketing Design Changes

Redesigning your email marketing can feel like progress. New look. New energy. A sense of improvement. But here’s the uncomfortable truth: Most of your subscribers won’t notice. And those who do may not like it. That doesn’t mean you shouldn’t change anything. It means you should change carefully. Start with the Only Question That Matters … READ MORE »

Common Email Marketing Data Mistakes to Avoid

Email marketing runs on data. Open rates. Clicks. Conversions. Behaviour. We measure everything. So you’d think we’d be excellent at using it. We’re not. Because the biggest problems aren’t technical. They’re human. The Illusion of “Having Data” Collecting data feels productive. It looks like progress. It feels like control. But data alone does nothing. It’s … READ MORE »

Get your website ready for Christmas now

The garden centre I went to on Sunday had its gas-fired BBQs on offer, a sure sign that Christmas is on the horizon. It is the same for anyone involved in email marketing. Now is the time to clean your website to ensure it is in optimum condition. This is not a simple case of … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS