B2B email marketing

B2C and B2B Email Marketing: The Difference

Is There a Difference Between B2C and B2B Email Marketing? At a glance, B2C and B2B email marketing may look similar. Both rely on strong subject lines, clear messaging and effective calls to action. But in practice, they operate very differently — and using the same approach for both is one of the quickest ways … READ MORE »

How to Improve B2B Email Open Rates

Getting a B2B email opened isn’t about luck. It’s about understanding how decisions are actually made inside businesses. Because, unlike B2C, you’re rarely emailing one person. You’re emailing a process. The Reality of B2B Inboxes In B2C email marketing, the person who opens the email is often the decision-maker. In B2B, that’s rarely the case. … READ MORE »

Is B2B Email Marketing Different From B2C?

I’ve recently read research which suggests that B2B marketing has nowhere near the success rate of B2C, showing a performance rating putting 75% in the bottom 20%. That should not be described as a success rate. Various reasons are put forward for this disappointing result, some of which are supported by even a cursory examination … READ MORE »

Confused By The Data Returns During Lockdown

Many things have changed over the past few weeks. It has caused significant problems across swathes of this country’s business life, so it seems a bit selfish to complain of difficulties with data returns. They require management though. Experimenting with sending times has become one of the stalwarts of split testing in an email marketing … READ MORE »

When to use jargon in email marketing

There are many who suggest you should never use jargon in a marketing email as it can put off the less knowledgeable. To a certain extent this is good advice. Jargon has its uses and in many ways is indispensable when needing to reduce copy wordage. The General Data Protection Regulations takes five words and … READ MORE »

Email Marketing

Tag: B2B email marketing

B2C and B2B Email Marketing: The Difference

How to Improve B2B Email Open Rates

Is B2B Email Marketing Different From B2C?

Confused By The Data Returns During Lockdown

When to use jargon in email marketing

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