Email Analysis

Ask An Engaging Question In The Subject Line

I did other stuff before ending up in email marketing. I used to enjoy lessons about roles new to me, but some instructors were less than engaging. One wandered into our classroom and said, “Today we’re covering plates, markings, testing and inspection as defined in Part III of the Road Vehicles Construction and Use Regs, … READ MORE »

There Are Risks To Over-Egging Subject Lines

I sincerely hope it is obvious that I indulge in a great deal of research on email marketing, as well as other related forms of marketing. I actually enjoy researching. In fact, I get easily sidetracked and an hour or more can go past where I’ve wandered off onto other subjects just because I found … READ MORE »

Is Sponsorship Good For Email Marketing?

One of the big selling points of email marketing is that the only significant outlay is in gaining subscribers. We must be the envy of those who are restricted to other methods of marketing when it comes to cost per sale but this can encourage the mind-set of being reluctant to spend. It’s a point … READ MORE »

Now Is The Time To Review You Welcome Emails

It is, unfortunately, common in email marketing: something that is a strength of our craft often has a significant weakness as well. Nothing is perfect. Automation saves us time, gives a precise response to certain triggers, and we can make assumptions on what the response is likely to be. Take welcome emails. Let’s start with … READ MORE »

Will Your Decision Making Change Post Covid?

Consumers are displaying higher confidence levels than anticipated, probably because of a feeling we are entering the final stages of post-Covid in this country. Whether the confidence is misplaced is open to argument. What is clear is that we should be taking advantage of the situation. We will have to make decisions based on little … READ MORE »

Email Marketing In The Post-Covid World

Pick a number, any number as long as it is not higher than 100. Now put this number in front of the search criteria, Reasons People Buy. This rather unsubtle suggestion is to show that there are any number of triggers for people to buy a product or service you are selling. But you knew … READ MORE »

Opportunism In email Marketing

You are, no doubt, wondering how marketing strategies will change due to Covid-19 and which direction you should take in planning email marketing campaigns. Histories will be written on the subject and, as they will all disagree, how can we hope to be definitive? The one thing you might consider is to check for trends … READ MORE »

Go Beyond Simple Email Marketing Metrics

If we want to succeed and sell, we need to garner as much data on the subscribers to our email marketing lists as we can. It’s hardly something that will be a revelation to you, but what you might find surprising is that there is a significant danger of depending on one metric. In other … READ MORE »

How Much Do You Spend On Online Advertising?

It is probable that every email marketing company spends a not so inconsiderable proportion of its marketing budget on online adverts. Everyone else does. Its efficacy is supported by this fact and there’s the feeling that not to follow the crowd without evidence is the way to disaster. I’m part-way through Subprime Attention Crisis, by … READ MORE »

Focus On Behaviour When Segmenting

Forming opinions of people on limited information can lead to predictions which are way off. My son used to play rugby, and his team, up until the current Covid-19 crisis, was doing well in its level four division and hoping to build for a crack at promotion. The players in the first IV, which included … READ MORE »

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