Email Analysis

Cross-Selling To Increase Sales

  I am not a massive supporter of jargon terms, especially in email marketing where there are all sorts of methods one can use to increase sale volume and/or value. Anyone new to our craft should not have to refer to a business dictionary in anyhow-to article. Keep it simple. Most revolutionary techniques can be … READ MORE »

Comparative Pricing In Email Marketing

Let’s start by saying what we don’t mean with regards to price comparisons with other companies. We’ve all seen the ‘basket of goods’ indulged in by supermarkets where prices of a selection of moderately essential goods is compared to that of their competitors. However, it’s a risky endeavour requiring a lot of preparation, bravery, lawyers … READ MORE »

The Dangers Of Rebranding

When reading an article on rebranding, one company’s name, well names really, came to mind right from the start. I was not surprised to later find a couple of paragraphs on it. That particular rebranding carries warnings for us in email marketing, as well as just about every other company with an online presence. I … READ MORE »

An Introduction To Split Testing

In these blogs, the importance of repeated testing is often reinforced. Split-testing, also known as A/B testing, is the way of perfecting all forms of email communication, but particularly those used in email marketing. It can, should actually, be used for landing pages as well. It’s the most effective way of increasing ROI. Intuition can … READ MORE »

Balance Loyalty Generated Against ROI

The heading on a just published magazine, ‘How to Save Money Now!’ was identical to the Subject Line of a newsletter that dropped into my inbox. It’s as if they are trying to tell me something. There’s been little in the way of a counter-argument to the accepted premise that we are dropping into a … READ MORE »

Remote Working Is Unlikely To Go Away

There was a song, originating in 1919, the main line of which was, ignoring the vernacular, ‘How are you going to keep them down on the farm now that they’ve seen Paris?’ The theme is obvious. Just to show there is nothing new in the world, including email marketing, data suggests that employees regard the availability … READ MORE »

How To Find Solutions To Common Problems

With a downturn in in the public’s buying habits, it can be difficult, and if not, then impossible, to instinctively identify specific reasons for low performance in email marketing. After all, low demand might be common across all your competitors. Then again, it might be something specific you could improve. How to work out which? … READ MORE »

Competing With Companies With Big Data

Four or five years ago, before Covid, I read a book called Man v Big Data. It wasn’t clear who won. The thought that went through my mind was ‘If only I had their problems’. SMEs depending on email marketing, and having to compete with big data held by big companies, would appear to be … READ MORE »

Statistics From Research Are A Useful Guide

The wonderful thing about email marketing is that a number of establishments and marketing companies fund and work on research which they are only too pleased to share with others. All we have to do is look for it. I’ve been not only reading specific results, but checking the conclusions with other research. While some … READ MORE »

Email Marketing Conversion Trigger

Many email marketing practitioners, both new and with experience, ask what are the best methods to generates conversions. Specifically, they ask what works now. The answer is surprisingly easy to discover, and it sounds as if it is just a glib answer. However, what has worked in the past for email marketing is likely to … READ MORE »

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