Email Analysis

Triple Hits Hurting Opportunities

Apart from rising fuel price, the increase in the costs of imported goods and raw materials, and inflation leading to calls for higher wages, how is email marketing going for you? If you deal mainly with SMEs you must be aware of how the current situation is hurting them as much as us. The fact … READ MORE »

Encouraging Community Spirit

One of the most ill-used words in common usage is ‘community’. It has an almost universal application to any group of more than one, and as such it has become meaningless as a description. If you split your email marketing list, you could call either group a community, yet they only have responses in common. … READ MORE »

Revolutionary Ideas Are Just An Exercise Away

The best thing we have going for email marketing is the immense amount of data we can obtain which makes it easier (I nearly said easy) to test any changes in our campaigns. It is the reason that so many companies are using email marketing, and, ironically, why we should consider trying something counter to … READ MORE »

Aphorisms Everyone Should Be Guided By

I love aphorisms; they give the impression of intelligence without all that tedious thinking. (That’s one of mine.) I spend hours online looking them up, undaunted by the fact that they’ll make little difference to how I’ll perform, but here are a few with particular relevance to email marketing. There are one or two general … READ MORE »

Consider Abercrombie & Fitch Marketing Ideas

There’s a lot everyone in email marketing can learn from the saga of Abercrombie & Fitch, which went from being must-have to the most-hated retailer in the USA in seemingly no time. A&F were a phenomenon in my local mall, to the extent that security guards stood outside their entrance of a Friday evening and … READ MORE »

Interrogate The Statistics When Targeting

After seeing some of the recently reported statistics regarding the intention of purchasers in the near future, we might think the days of being able to sell luxury items are over, certainly in the short term and maybe even the medium. Reuters recently quoted the chief executive of the British Retail Consortium, who said, “The … READ MORE »

Suspect The Agreed Truths Of Email Marketing

It’s one of the most repeated rules of testing in email marketing; only test one criterion at a time. If you test two, the results are no longer statistically clear and precise, which is the what makes testing such an essential tool. Do it properly and you know. Anything else is a guess and will … READ MORE »

To succeed Is To Ignore Received Wisdom

That’s pretty good advice. We should check everything, and without evidence to confirm, check again. Mind you, every once in a while a report surfaces which does little more than confirm one’s own prejudices, and you wonder whether it’s another case of research from the University of the blatantly obvious. I’ve recently read a report, … READ MORE »

Does Psychological Pricing Really Work?

It’s an accepted truism in email marketing that sticking a 9 or a 5 at the end of a price brings more customers than rounding up. No one argues with that basic fact and so we continue to knock off 1p or 5p. Ludicrously, when I sold my last house, the estate agent set the … READ MORE »

Has The Behaviour Of Our Subscribers Changed

I can’t have been the only person searching the Internet using ‘how has email marketing changed during the pandemic’, reading a few of those presented, and then wondering how this affects us in general, and of course, me in particular. We are all selfish when it comes to business. We should be. In trying to work … READ MORE »

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