Email Marketing

Email Marketing Blog by Wizemail

How to re-engage lapsed email subscribers

I apologise for starting on a negative point, but sometimes relationships come to an end and there’s nothing you can do about it. It goes for subscribers to your email marketing list as well as for life, but in both cases you can sometimes can overcome their reluctance to continue. Your subscribers will have a … READ MORE »

Segment lists using subscriber lifestyle

Everyone has their preferred method of segmenting email marketing lists, be it age, location, purchasing history or [put your favoured way here]. How about trying a more sophisticated method, one that often gives a better ROI. The evidence strongly suggests that splitting email marketing lists according to the lifecycle of subscribers is one of the … READ MORE »

Keep your subscribers coming back for more

We recently gave some ideas on gaining subscribers to your email marketing lists. Here are six ways to ensure they stay and continue to buy. 1/ Respond to loyalty This means more than just discounts and including them in generous email marketing campaigns, although don’t ignore coupons and special reductions. It can be much more … READ MORE »

Keeping those on your email lists happy

We’ve mentioned how to gain subscribers to your email marketing lists and you will, no doubt, be less than pleased to discover that it is only half the battle, and the easier one. Once you’ve got them, you need stratagems aimed at ensuring they stay. In normal circumstances it is better to highlight worthwhile procedures … READ MORE »

Paper subscription forms for email marketing

Whilst digital technology scores over a biro most times, there are certain occasions when paper forms can provide a better service. Do not ignore the old-fashioned ways for obtaining subscribers to your email marketing lists.  One of the positives of online subscription forms, accessed by someone browsing your webpage or via a link to a … READ MORE »

Do something about your email marketing lists

The festivities are over and your New Year promise to go to the gym every morning is, thankfully, a fading nightmare. But what of your resolution to ‘do something’ about your email marketing lists? Now that you have more free mornings, it’s a good time to start honing your biggest asset into a sharp tool. … READ MORE »

Calendar for Brexit and UK email marketing

The promise of Happy New Year might seem to be ironic for those involved in email marketing. Looming over everything is the spectre of Brexit and its fallout. It’s worrying for everyone, including those who are hopeful of a clean break. After all, none of us know what is going to happen.  The calendar, as … READ MORE »

Email marketing in the event of a no deal Brexit

As nothing has been decided yet, there might seem little point in an article on what will happen on 29 March to the email marketing industry in this country. However, some things are clear; there are three options ‘on the table’. There might be more but let’s go through the main ones. No Brexit If … READ MORE »

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