Email Marketing

Email Marketing Blog by Wizemail

Using testimonial videos in email marketing

We all search through reviews when subscribing to an email marketing list or considering buying a product from a new supplier. After all, there are some real crooks out there.  One of the most compelling forms of review is a testimonial where the person allows their name to be used. How much better is a … READ MORE »

Producing a testimonial video? We can help

Ten points to consider when producing a testimonial video for an email marketing campaign 1/ Don’t consider There’s no doubt of the effectiveness of testimonial videos, not only in email marketing, but on websites as well. One on a landing page can negate that hesitation before clicking on ‘buy’. 2/ It’s about what you want … READ MORE »

How to get the best from stock images

The problem with a graphics art degree is that you have a lot of encumbrances to overcome in order to give good advice. Take images. When used in email marketing the need is not for graphic excellence, but to capture the attention of a reader for just enough time to make them read on. With … READ MORE »

How to use stock images in email marketing 

The general advice is not to use stock images for email marketing and website design. The reasoning is quite persuasive. Unique works and your subscribers might think more of a company that has obviously put a bit of effort into the design of an email. One of the most difficult aspects of email marketing to … READ MORE »

How colour can be used to influence readers

I am, like around 8% of European males, partially colour-blind. In women, the rate is considerably lower, at around 0.5%. On top of that, there are many different kinds of colour blindness. You might be wondering whether there’s any point in trying to influence subscribers to your email marketing list with colour when there are … READ MORE »

Squeeze every last bit of value from your copy

You will pay a lot for copy for an email marketing campaign or blog, whether sourced externally or from Jean in HR who can produce a nifty phrase. It takes time, not so much for the typing as research and reading. Any copy that is worth paying for will be reassuringly expensive. It makes sense … READ MORE »

How to re-engage lapsed email subscribers

I apologise for starting on a negative point, but sometimes relationships come to an end and there’s nothing you can do about it. It goes for subscribers to your email marketing list as well as for life, but in both cases you can sometimes can overcome their reluctance to continue. Your subscribers will have a … READ MORE »

Segment lists using subscriber lifestyle

Everyone has their preferred method of segmenting email marketing lists, be it age, location, purchasing history or [put your favoured way here]. How about trying a more sophisticated method, one that often gives a better ROI. The evidence strongly suggests that splitting email marketing lists according to the lifecycle of subscribers is one of the … READ MORE »

Keep your subscribers coming back for more

We recently gave some ideas on gaining subscribers to your email marketing lists. Here are six ways to ensure they stay and continue to buy. 1/ Respond to loyalty This means more than just discounts and including them in generous email marketing campaigns, although don’t ignore coupons and special reductions. It can be much more … READ MORE »

Keeping those on your email lists happy

We’ve mentioned how to gain subscribers to your email marketing lists and you will, no doubt, be less than pleased to discover that it is only half the battle, and the easier one. Once you’ve got them, you need stratagems aimed at ensuring they stay. In normal circumstances it is better to highlight worthwhile procedures … READ MORE »

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