Recently we went through ways you can protect yourself from cyber attacks, particularly with regards to ransomware. There is a well known, and rather depressing aphorism that goes: A fence keep out only those who don’t really want to get in. In other words, regardless of what you do you still might be attacked. The … READ MORE »
It is quite obvious that if your email does not drop into the inbox of your customers, then all your effort, time and money is wasted. Your email marketing list is an important factor in avoiding a spam filter’s ire. Here are 5 factors which will lower the risk. 1/ Bought in lists There is … READ MORE »
1. Build an in-house email marketing list There is no easy shortcut. Buying-in lists is expensive and gives a poor return on investment. 2. Calculate how much obtaining each email address costs you It is tempting to throw everything at list building in the early stages, but take care. If you are just moving into … READ MORE »
We recently covered the ICO advice regarding ransomware. We mentioned the severe penalties for a breach of data and also how those on your email marketing lists might react. Many suggest the latter puts the former in the shade. In order to help you protect your data as far as possible, the NCSC has issued … READ MORE »
Some suggest that the only things harder to come by than subscribers are good ideas. Yet there is an easily accessible way to find a ready source of ideas; subscribe to the email marketing lists of successful companies. Fair enough, you cannot copy verbatim, but what you should do is ask yourself why they do … READ MORE »
The festivities are over and your New Year promise to go to the gym every morning is, thankfully, a fading nightmare. But what of your resolution to ‘do something’ about your email marketing lists? Now that you have more free mornings, it’s a good time to start honing your biggest asset into a sharp tool. … READ MORE »
There are no specified requirements in the General Data Protection Regulations (GDPR) regarding passwords. This is not necessarily the good news that it might seem initially. If there were detailed requirements then all you would have to do is to conform to them and everything would be fine. The lack of precision means that critical decisions … READ MORE »
A fundamental requirement of email marketing is to ensure our security systems are up to date. However, we react to threats so are always one step behind the hackers. What we view as cutting edge is a solution to yesterday’s problem. You are not doubt reassured that your security systems, which deny access by way … READ MORE »
It is the one thing that unites us all; all of us who are successful that is. If you don’t segment your email marketing lists you are condemning yourself to lower returns on your investment. One of the most frequently asked questions is how to go about it and, like much in email marketing, the answer … READ MORE »
It is all too easy to use the same old metrics when segmenting your email marketing lists. After all, the way you slice them has worked in the past, and you are testing them all the time. They obviously work but the question to ask yourself is whether they could be better. Many of the … READ MORE »