There seems to be a fair bit of truth behind the idea that an item which is free is often treated with less care than one that is paid for. Evidence of this can be found in the way people use free email marketing templates. The fact that they are free should not distract from … READ MORE »
Now is a good time to go for a redesign of your marketing emails. We have a new year, a new decade, a new relationship with Europe and the world. There’s enough reasons there for everyone. You could farm out the redesign. I would not criticise you for doing so. It’s a great method of … READ MORE »
I don’t like being prescriptive, but it is not a good idea to use an email marketing template ‘straight out of the box’. It will have been designed by a professional, and as you’ve had no graphic art experience, you might not feel the need to prove it by messing it up. There’s only so … READ MORE »
Let me confess from the beginning that all I’m suggesting is that following the data blindly can often be a poor option. For email marketing, data is a tool, nothing more. It needs to be kept sharp, but be careful of stabbing yourself. Let’s say that you want to split test a new email design. … READ MORE »
Even if you seek out trends in email marketing design in the hope they will give you some idea of what’s ‘in’ at the moment, you might have overlooked the various annual graphic design awards. As an example of self-indulgence they are nowhere near that of the Oscars, but there does seem to be an … READ MORE »
Is now the right time for you to change the branding for your email marketing campaigns? There should always be a reason for change, but given the number of free email marketing templates you have available, if you have been running with the same old predictable appearance for email after email, that is probably reason … READ MORE »
Email marketing works. The facts are unarguable so most departments will want to use it in their campaigns. There’s little cost and their budget will be able to cope. One problem is that there are constraints not fully understood by those who are not specialists. As companies become larger, various specialities tend to separate and … READ MORE »
Some years ago, before email marketing took up all my time, I indulged my inner nerd and created a fanzine website. The number of visitors would be seen as a disaster nowadays, but then it was bandwidth threatening. I learnt a costly lesson when I changed my web-authoring software. I took the opportunity to fundamentally … READ MORE »
We’ve mentioned recently that you should ensure your marketing email is optimised for mobile opening. Or rather that you should choose a mobile-centred one from the free email marketing templates you have at your disposal. We’ve also mentioned that you should cut wordage to a minimum. Unfortunately, it is not simply a matter of deleting … READ MORE »
I won’t insult your capabilities by quoting statistics for mobile verses laptop/desktop opening of emails. We all know the argument is over. You should now design initially for mobiles and then expand for other devices, the reverse of what used to be the norm. So how do you go about it? The good news is … READ MORE »