There seems to be a fair bit of truth behind the idea that an item which is free is often treated with less care than one that is paid for. Evidence of this can be found in the way people use free email marketing templates. The fact that they are free should not distract from … READ MORE »
We have all been used to negative forecasts for SMEs but they haven’t been as dire for some time. Every economist, political reporter, marketing researcher and their dogs are suggesting that whatever business we are in, we are going to struggle over the coming months, email marketing included. History, though, tells us otherwise. In any, … READ MORE »
Here’s a little experiment you can try. I first saw it used by a content manager, whom I was assisting, against the owner of a website, but it works just as effectively for email marketing. She asked the chap, “What’s your favourite bit of your website?” He mentioned a feature that I had already identified … READ MORE »
It’s one of the most repeated rules of testing in email marketing; only test one criterion at a time. If you test two, the results are no longer statistically clear and precise, which is the what makes testing such an essential tool. Do it properly and you know. Anything else is a guess and will … READ MORE »
You might think that by using the word ‘limit’ we are setting the bar much too low. Wouldn’t eradicate, eliminate, remove be better options? If my years of copywriting have taught me anything it is mistakes will happen. Errors can run the gamut, from wrong colour for the banner headline to a double entendre going … READ MORE »
We recently briefly mentioned visual hierarchy in the design of emails and webpages. You might think that, as the creators of your free email marketing templates have taken the matter into consideration, you can safely ignore it and just drag and drop your copy and images. What could go wrong? There is a slight difficulty … READ MORE »
I, like 15% of adults, have impaired hearing. I didn’t do it the cool way, by clubbing all through my life, or playing the drums in a rock band. That wouldn’t be so bad. Before I was into email marketing, I used to fire guns, mainly in a range. Who’d have thought that might harm … READ MORE »
We’ve recently discussed the first three matters that need to be settled when you are planning an email marketing campaign: what the purpose is, who would be interested and the specifics of that group of subscribers. These are the basics. Everything you do now should be built on this foundation. While those on your segmented email … READ MORE »
We all love designing and planning our rather brilliant, in more ways than one, HTML email marketing campaigns, which is convenient as we have the statistics to prove our subscribers love receiving them just as much. With our free email marketing templates, it is easy to create a masterpiece. Not only that, both commentators and … READ MORE »
If you are introduced to a stranger, you will probably have made some basic decisions about them before they talk with you. People give off messages even when they are silent. It’s called non-verbal communication and, given that a marketing email is not verbal, it is what we do every day, or at least every … READ MORE »