So, how've we done that? Well, by giving you dozens of reporting tools which you can view on our lovely shiny dashboard which gives you real time information on the effectiveness of your campaigns and the results they have achieved. For example:

• Total delivery rates and statistics
• Engagement statistics from unique opens, forwards, social interaction, non-openers and views
• Interaction statistics including click-throughs, click-to-open rates, ROIs, replies and page views
• Suppression information such as hard bounces, soft bounces, unsubscribes and ISP complaints
• Email client analysis overview showing top 5 email clients that have been used to open your campaigns

Not only that, but you can view exactly which of your contacts interacted with your campaigns, where they did so AND see which 'Calls To Action' helped to convert them. By understand the differences over time between campaigns you will then be able to react to this information with segmentation analysis and message management tools like the ones below. Sounds boring, but it's actually way cool and super easy! You don't need to be a geek to be able to do use these.

• View overlays of clicks on both HTML and plain text emails
• Dig into specific contacts clicks and segment and analyse
• View which ‘Calls To Action’ worked most effectively
• Check multiple campaigns and view core stats on differences
• View averages over each of the campaigns and identify peaks and troughs

Not enough? Want more? You got it! Just take a look below at some more of the many reporting tools you can play with to help you identify key factors in a campaign's success. 

• Web Analytics Integrations such as Google Analytics for full website visibility
• ROI tracking and graphs to understand which pages have worked the most effectively
• Full suppression report to see the reasons why a soft bounce occurred or who unsubscribed
• Export or create new address books from all your report options
• Segment, filter or query your reports to refine into your data requirements​

Einstein, our analysis specialist WizBot, will cleverly help you find out everything you need to know about your customers. How does he do this? Well he has a whole suite of tools at your disposal including:

• Surveys
• Triggers
• Automation
• Sign-up forms
• Tracking codes
• Geo-location mapping

Rather than second guess what your customers really want, you can not only create triggered campaigns but also add powerful personalised content that dynamically changes, based on all this new information you now have, to reward your customers' with incentives based on their birthdays or for making a recent purchase for example. 

Yep. You heard me right. Our unique software will actually let you track your customers' movements after they've followed a link to your site. You’ll discover:

• the number of pages they visited
• which pages they visited
• how long they spent on each page
• when they visited each page
• what (if any) calls-to-action they followed through on

And all of these invaluable facts will come as overall figures or as the specific details of individual customer’s actions. Whatever helps you most.

Will this increase your conversions and ROI? Without a doubt. You’ll be able to reveal the behavioural patterns of your customers and then optimize your campaigns AND your website for optimum results.

Boy, these WizBots sure do know their stuff, don’t they?

Some of you may be new to the email marketing game and wondering what to make of all these tables and statistics. Don’t worry. We’ll make it super-easy for you. All of your best prospects and most responsive customers will be automatically listed (you can thank Einstein for this kind service) along with everything you need to know about them, including:

• their name
• their company
• their location
• their email server
• their behavior and response history
• the dynamic content shown to them
• the links, offers and web-pages they clicked, etc.

And what are you going to do with these hot leads? That’s right. Chase them up with an extra-targeted profitable upsell campaign.