We've all received promotional emails before. Which kind are you more likely to respond to? The one with your name on it or the one with 'Dear Sir/Madam' or worse still, 'Dear </insert name here>'? Personalising emails increases conversions and maximizes your ROI. It’s a fact. But doing it manually will take you forever. So we've made things simple and given you the option to automate up to 10 different personalised fields per campaign, defined by you. These could include:

• First and last name
• Company name
• Date they last ordered from you
• Product they last ordered from you
• Your own ‘from’ name!
• Or whatever works best for your campaign.

And if you’re missing some data, don’t sweat it. You can create defaults like ‘Dear Colleague’, so that everyone is covered. But is it tricky to set up these personalisation fields? Of course not. You can edit them, import them and export them via the address book manager screen. Then whack them in the email via a handy drop-down menu. But make sure you thank your WizBots for all their hard work behind the scenes! They'll work even harder for you with just a little praise.