At WizEmail we don’t do things by halves. E-marketing plays an essential role for many of our clients’ businesses, and we take that dead seriously. Which is why we’re 100% professional, reliable and secure at all times – with a technical backbone to reflect that.

Lap up these nitty gritty details and you’ll see exactly what we’re on about:

• We work with numerous clients in the banking sector, where data protection and security is a must. And some of our staff members have even been key players in setting up secure server facilities within the Bank of England itself. Beat that.
• Network infrastructure is split between three separate geographical locations, just to be extra safe. The main privately-owned data centre is backed up by carrier-neutral facilities provided by Telecity Redbus (Docklands) and IXEurope (City of London). Which gives us direct access to the backbone of the internet, with the added bonus of redundancy between sites…Nice.
• The transit connections are provided by AboveNet and Level 3, at speeds of up to 1Gbps. Which is fast. Really fast.
• What happens if there’s a power cut? Business as usual. Because each data centre is backed up by dedicated generators, which switch on automatically in the worst-case scenario…Yep, we've thought of everything.
• The temperature in our centres is monitored like clockwork and kept at a steady 23 degrees Celsius, give or take 2 degrees. While air humidity is kept at 45%, give or take ten percent. Which means? Everything is guaranteed to run smoothly and your data will always be kept safe.
• And when it comes to hardware, we go for the industry-leading big dogs like Cisco and HP hardware. Not their generic equivalents. We also have a system of constant capacity-planning to make sure our server network is more than equal to our projected requirements. So we’re always one step ahead of the game.
• What about trespassers? They've got no chance. All our data centres are kitted out with security systems that run 24/7. Anyone wanting to enter will need a pass – and any visitors will be escorted by security at all times.

Little bit dazed by all these facts and figures? Don’t worry. We’d be more than happy to run through any of this stuff with you over the phone. And to put it in simpler terms.

If you sign up for your FREE 30-day trial today, your business and all of your company data will be in very, very safe hands. Right from the get-go.

At WizEmail, we don’t only want to protect you. We want to protect your clients. And we want to protect ourselves. Which is why we firmly insist that you play by the rules when it comes to all of your email marketing campaigns.

Getting nervous? Don’t be. It’s really straightforward. But before we run you through the relevant laws, have a gander at these four important points about email marketing law:

1. It isn't Draconian. You may well get to do a bunch more than you originally thought, while still complying with the rules.
2. It exists because people – like you – hate getting spam. So breaking the law is only going to drive your customers up the wall anyway.
3. It’s black and white, with very few grey areas. And it doesn't change. Once you know it, you know it.
4. It does however vary from country to country. The UK, for example has slightly more liberal laws than Germany. For the sake of this page, we’re going to focus on UK law (for obvious reasons). So if you’re planning to send a lot of emails elsewhere, it might be worth having a more thorough check online to find out all the relevant rules in those countries. (Just a little heads up for you.)

The Fundamental Rules – Pay Attention!

• The commercial nature of your message must be clear to the recipient from the outset. No trickery please.
• You must not conceal or disguise the origin of the message.
• You must give a valid unsubscribe address. And although it’s a headache for everyone involved (so we don’t advise it), a postal address IS legally valid.
• Your email recipients must have OPTED IN to receive it.

BUT – there are two exceptions to this last OPT IN rule:

1. You’re allowed to promote your business products (only) to employees of a Limited Company.
2. If someone’s bought – or even shown interest in buying – something from you, and given you their email address for this purpose, then you can promote SIMILAR goods and services to them. But you must give them a free and proper opt-out mechanism. Got it?

What about the ‘forward to a friend’ option and viral emails? Good question. We get asked about this a lot. So here are the essentials:

• You must make it clear that your recipient should only forward the email to people they think will be happy to receive it. No one else.
• If you try to encourage forwarding by way of incentive, and your email subsequently gets forwarded to some unwilling recipients, you’ll be liable for it. And you’ll have to pay the price.
• You can’t ask recipients for anyone else’s email address – unless you or they have the specific consent of those individuals. Which is why WizEmail won’t tell you the addresses of any friends who get an email forwarded to them.

What you can do…

• Ask a customer if they mind you PASSING THEIR DETAILS on to a third party organization to promote their products. If they agree, go for it. But make sure it’s a reputable third party who abides by the law.
• Send genuine business-related emails to your existing customers, or people who have left their details with you when making a sales enquiry – as long as they’re about similar products or services. Nothing random please.

What you can’t do…

• Use competitions or surveys as a sneaky way to build a mailing list. Recipients must specifically tell you – in one way or another – that they are opting in to receive promotional emails.
• Claim that someone’s opted-in if you can’t prove it. Even if you've bought lists from third parties. It’s your responsibility to check the source of the list. OK?

What you should do…

• Get a data protection officer to make sure you’re doing it all right. The Sheriff will do his best to keep you in line, but it’s better to be safe than sorry. Check out the Office of the Information Commissioner’s and the DMA’s websites for some spot on guidance – and loads more info about the Data Protection Act.

A shrewd businessperson like you doesn't go handing out important data willy nilly. You’ll want to know if the company you’re sharing your info with – or the platform you’re uploading it to – can be trusted to keep it totally secure.

So you’ll be pleased to know that all of our clients trust the WizEmail platform with their data 110%. And that’s because of the strict measures we take to protect it.

When you jump on board with us…

• All your data will be stored safely here in the UK.
• All our practices are 100% compliant with the Data Protection Act of 1998.
• Any accounts you hold with us will be password protected as well as IP verified.

So data protection will be the last of your worries! And you’ll have your own little SecurityBot to make sure of that.