Are your marketing emails predictable? Does the new one look just like the last one? When’s the last time you experimented? The probable answer is that there is a certain sameness to your emails. Why should you be different? I view dozens of marketing emails each week and the most depressing thing is that they … READ MORE »
The cheapest method of sourcing images for email marketing campaigns is to take them yourself or have your staff do so, for suitable reward one hopes. You’ll eventually have quite a few to choose from, although, of course, they’ll lack that bit of professionalism you want to encourage. If you’ve got the budget, you might … READ MORE »
There’s a lot to be said for targets. With a clear goal, a team will have a focus they can concentrate on. There’s little doubt that having targets gives good results. After all, if your target is to increase open rates by 15% and you hit it, or even go slightly above it, you’ve made … READ MORE »
Have you ever worked under one of those bosses who was personable, convincing, enthusiastic, and, given a target, would chase it? A 20% increase in an email marketing list? Off they’d go, like a rat on a rocket down a drain, everything ignored except that figure. Their management tactics would have begun with setting targets. … READ MORE »
Split testing is just about as dependable a tool as we have for validating a change in an email marketing campaign. We have an original, the control, and we compare it to one, the variant, that has a single feature that is different from the control. It stands to reason that if the variant gives … READ MORE »
The best thing about email marketing is, in some respects, its very worst factor. You were, no doubt, excited at the prospect of lots and lots of data from the returns of a campaign. Then it cascaded in and you had no idea what to do with it all. Understanding what the various terms mean … READ MORE »
You might well be like the rest us. We all feel overwhelmed by the returns from email marketing campaigns. Even concentrating on one aspect, such as landing page returns, can still make you wonder what on earth you’re supposed to do with all the data. The difference between email marketing and most other forms is the … READ MORE »
You anticipated a killing. You’ve built up a small but, you believe, good quality email marketing list. The first few, low level, campaigns went as well as you expected, and you learnt a lot from them; enough, you feel, to try something special. The offer was one you’d been planning for ages, one destined to … READ MORE »
It’s an exciting time when trying something new. It is normally tinged with a bit of self-doubt; after all, what if you make a mess of it? A reassuring aspect of starting out in email marketing is that there is lots of advice and help out there, both online and from your email marketing service … READ MORE »
There’s no middle ground in email marketing. You either have the cheapest price or else your product is regarded as premium. Anything that falls between these two extremes will struggle. What’s to stop you going for the top prices? For email marketing, the benefits are obvious: lower stock levels, reduced demands for staff, and a … READ MORE »