I subscribe to a lot of email marketing lists, which means I receive a higher than average amount of spam. I am rather cautious and if I doubt the authenticity, I open the emails on an old laptop running Linux, which I regularly reinstall. You never know. Most of the spam and phishing emails are … READ MORE »
We’ve recently carried a blog on fake reviews, https://wizemail.co.uk/how-to-use-fake-reviews-to-your-benefit, with advice on how to use them to your benefit. That was then. ‘Things’ have, it seems, escalated and perhaps a more aggressive approach is required. A recent Which? report entitled, Undercover with the review fakers, with the subheading of Hannah Walsh finds out how … READ MORE »
We recently covered the ICO advice regarding ransomware. We mentioned the severe penalties for a breach of data and also how those on your email marketing lists might react. Many suggest the latter puts the former in the shade. In order to help you protect your data as far as possible, the NCSC has issued … READ MORE »
There’s an old aphorism which is as true today as when it was first couched; a fence is only a barrier to those who don’t really want to get in. It’s not the most reassuring adage in the world. In fact, for those of us in email marketing, it encapsulates the threat that we live … READ MORE »
I’ve recently read a report where the headline stated: Only 28% of firms say they are compliant with the GDPR today, with 30% “close to compliance”. It’s a shocking statistic. It’s even worse when you realise that, in all probability, a significant proportion of the 28% is wrong and they are not compliant. If you … READ MORE »
I attended – those were the days – a two-day seminar which was headlined as ways to avoid the habitual problems of SMEs. The various mistakes made by other companies were covered. It had particular relevance to email marketing as it focused on data security. Let me put you out of your misery with regards … READ MORE »
If you want to scare yourself, run an online search with the criterion, ‘data breach claims’. You will find a long list of companies offering ‘no-win no fee’ with the question, ‘Was your personal data leaked?’ If you remember the PPI frenzy, it might concern you. There are specifics in the search results, such as … READ MORE »
Thank goodness that’s over. We can now return to our normal working practices. With the end of the requirement to allow working from home, we can get our staff back under one roof and ensure that the data on subscribers to our email marketing lists are dealt with securely, without the fear of who might … READ MORE »
The Children’s Code is the common name for the Age Appropriate Design Code (AADC), which is described as a data protection code of practice for online services, such as apps, online games, and web and social media sites, likely to be accessed by children. While it’s not specific to email marketing, if your company has … READ MORE »
First, the good news for those in email marketing who are based only in the United Kingdom, are processing personal data and are unlikely to affect individuals in any other EU or EEA state: the answer is the ICO. However, UK-based controllers or processers who carry out cross-border processing of personal data, across member state … READ MORE »