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The one return that matters

If you were to run a side by side test of two segmented email marketing lists which differed only in the sending time, and one list came back with a 2% higher open rate, would you then change the sending time for all of the chosen demographic? After all, 2% is a significant figure. If … READ MORE »

Not so random email marketing

In previous articles on testing the suggestion has been that you should divide your email list randomly. This is, statisticians reckon, impossible but the best you can do is good enough. However, there are times where it can be beneficial to be partial. If, for instance, you are disappointed to find that your click-through rate … READ MORE »

HTML email testing example

We’ve described the theory of email testing over the last couple of weeks but you will, no doubt, appreciate a walk through. We will assume you have seen stagnation in your click-through rate over the last few email marketing campaigns. Whilst it hasn’t got worse, your past data suggests that you should expect rates to … READ MORE »

Testing

Every savvy marketer knows that guessing gets you nowhere. Testing is the only way to discover what works best in reality and what gets results. Whether it’s a product, special offer or piece of sales copy. But trying out different emails to see what works best could set you back a few days. Unless it’s automated. And yes – … READ MORE »

Design

Why not send a regular run-of-the-mill text email? Because visually-stunning templates grab the attention of your customers, reinforce your company brand and achieve a much higher click-through rate. It’s been proven time and time again. And thanks to the creative efforts of 'Doodles' our superhero DesignBot and the WizEmail design team, knocking up a powerful template will … READ MORE »

The Logic of the Illogical ‘Double Opt-in’

You will have heard of the ‘double opt-in’ and, if you have given it brief consideration, you will probably have dismissed it out of hand as it will restrict the size of your email marketing list. You might think that there can be no justification for this. A double opt-in is when you require a … READ MORE »

What email marketing software can do for you

The most frequently asked questions are on returns. Many want to know what they should expect their delivery rate, their open rate and their click-through rate should be. This is the wrong question. Do you remember petrol gauges in older cars? They were often graded 3/4, 1/2 and 1/4 full with a shaded area at … READ MORE »

Email Campaign Management

After all the work in creating the email campaign you might feel that you are entitled to a bit of rest and recuperation and the local is your well earned destination. But you would be wrong. In any argument with regard to the benefits of email marketing compared to the use of post, once the … READ MORE »

Campaign manager

It can be all too easy to get carried away with email marketing. It is so cheap to run that the temptation is to think that even if most of the effort gets no return then the outlay will be covered and a healthy ROI achieved. But the real cost of a poorly run email … READ MORE »

What To Say About The Mini Budget

I’ve had an email from my accountant. Not the concerning moment you might think as I subscribe to their newsletter and ‘incident related’ emails. They obviously know about my job in email marketing and mostly keep the information they send relevant to my needs. That’s something we should all learn from. The personalisation means I … READ MORE »

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