The good news is that you almost certainly do not. There is no requirement for a Data Protection Officer (DPO) just for email marketing lists and various HR functions unless you are a public authority, track online behaviour or process special categories. If in doubt go to: So that’s it, you might think; no wasted … READ MORE »
The General Data Protection Regulations (GDPR) has a lot to say about what you should do if you think you have been subject of a personal data breach. You might think that all you have to worry about is the addresses in your email marketing lists, but it goes much further than that. The first … READ MORE »
Email marketing is particularly vulnerable to personal data breaches and as such we must have procedures in place should the worst happen and everyone in your company must know what they should. Failure to conform to the requirements could be more costly than the loss of data. We’ve recently covered what a data breach is, … READ MORE »
The first half of 2018 is likely to be dominated by the new General Data Protection Regulations (GDPR). The effects on email marketing are not overwhelming but there is a lot to note in the details. We will do our part in pointing out what to do in the run up to the go-live date … READ MORE »
Everyone in email marketing should be finalising their procedures to ensure conformity with the requirements of the General Data Protection Regulations (GDPR). The fact that there is much that is common to the regulations it replaces is something to be wary of. The wording is similar, as one would expect given that it comes from … READ MORE »
You might think that any charges brought by the ICO against a large companies would be rather too esoteric for an email marketing company. After all, it must be a technical infringement. However, it would seem that they, like us, make basic errors. A study of the ICO’s actions shows that even institutions such as … READ MORE »
There has been a lot of coverage in the press and TV news lately on what they suggest is the new ‘right to be forgotten’, or more correctly the right to erasure of personal data. We’ll stick with RTBF for this article. Despite most outlets focusing on the implications for social media, not only in … READ MORE »
As titles go for an e-book the Information Commissioner’s Office have not gone for one that grabs the attention and instead just stuck with descriptive. Let’s face it, if you saw a book in Waterstones entitled; Big data, artificial intelligence, machine learning and data protection you probably wouldn’t pick it for holiday reading. At 114 … READ MORE »
As titles go for an e-book, the Information Commissioner’s Office has not gone for one that grabs the attention and instead just stuck with descriptive. Let’s face it, if you saw a book in Waterstones entitled; Big data, artificial intelligence, machine learning and data protection you probably wouldn’t pick it for holiday reading. At 114 … READ MORE »
2016 was a turbulent time for email marketing although perhaps not as concerning as the pundits suggested it would be. We went from tragedy to, at worst, tragedy put of. Brexit terms are unlikely to be settled for some time and uncertainty is the enemy of commerce. We have had suggestions, promises and pointers, but … READ MORE »