I subscribe to a lot of email marketing lists, which means I receive a higher than average amount of spam. I am rather cautious and if I doubt the authenticity, I open the emails on an old laptop running Linux, which I regularly reinstall. You never know. Most of the spam and phishing emails are … READ MORE »
In case you are not familiar with the term, transactional emails are automated responses triggered by interactions with your company. This includes a whole range of emails, from the Welcome ones when somebody subscribes to your email marketing list to those which are sent following a purchase. Subjectively, the rate of use appears to be … READ MORE »
If you want to scare yourself, run an online search with the criterion, ‘data breach claims’. You will find a long list of companies offering ‘no-win no fee’ with the question, ‘Was your personal data leaked?’ If you remember the PPI frenzy, it might concern you. There are specifics in the search results, such as … READ MORE »
To the question, ‘Is email deliverability an exact science?’ the answer is No and No. If it was either exact or a science it would be possible to ensure that our marketing emails were not classed as spam. But it’s not, and we have to work within that limit. It means there is no definitive … READ MORE »
Thank goodness that’s over. We can now return to our normal working practices. With the end of the requirement to allow working from home, we can get our staff back under one roof and ensure that the data on subscribers to our email marketing lists are dealt with securely, without the fear of who might … READ MORE »
The Children’s Code is the common name for the Age Appropriate Design Code (AADC), which is described as a data protection code of practice for online services, such as apps, online games, and web and social media sites, likely to be accessed by children. While it’s not specific to email marketing, if your company has … READ MORE »
The news over the weekend of the recent bank holiday in England and Wales might have seemed exciting to anyone in email marketing, with the culture secretary, Oliver Dowden, calling for new data regulations based on “common sense, not box-ticking”. At last, the promise of a Brexit bonus after all. The announcement of the new … READ MORE »
First, the good news for those in email marketing who are based only in the United Kingdom, are processing personal data and are unlikely to affect individuals in any other EU or EEA state: the answer is the ICO. However, UK-based controllers or processers who carry out cross-border processing of personal data, across member state … READ MORE »
It is quite refreshing to be able to be definitive with regards a question on email marketing; not something which I am all that familiar with, but I’ll give it a go. You require a European representative if you are a UK-based controller or processor with no offices, branches or other establishments in the EEA, … READ MORE »
Email marketing lists are the key to success in our business, but with them comes responsibilities which must be complied with under threat of legal penalty. But even strict compliance doesn’t mean there’ll be no problems. Some companies have experienced difficulties with regards to nuisance subject access requests (SARs) and the recent legal High Court … READ MORE »