If you are happy with the way your email marketing company is going but would like to increase the numbers on your email lists, what could be better than start a newsletter? It seems like a good idea. Why not give it a go? One reason to wait a bit might be that if you … READ MORE »
A digital newsletter can be an effective marketing tool on its own. A list of its advantages reads like the ultimate weapon: it has a higher open rate than email marketing, it can enhance your image, contribute to customer support, increase sales, promote your logo, generate loyalty and is a medium for customer communication. And … READ MORE »
A newsletter seems to go against the basic tenets of good business. You must make the content worthwhile so it will have intrinsic value and here you are, giving it away free of charge. The only justification for the investment of time, effort and money is a reasonable return. So how can you prove it … READ MORE »
The humble email newsletter appears to be viewed as the poor relation of direct email marketing. It often lies abandoned in a corner, or rather on the computer of someone who has much more important work to complete. Yet it has the potential, realised by many companies, to be an equal partner to its much … READ MORE »
If you're in ecommerce, you've likely seen it happen: the algorithm sends a curious browser to your product page, they nose around, check out your glowing testimonials – and then head to Google to see what people really think. This is exactly what happened to me when I got bombarded with Facebook ads from a camping gear … READ MORE »
Building an email marketing list from scratch can feel like standing at the bottom of a mountain with a backpack full of boulders. But like any climb, success comes step by step – and with the right map in hand, you'll scale it faster than you think. Think of list building like an assembly line. … READ MORE »
At a local event, I sat through a talk by a self-proclaimed street photographer. But instead of focusing on gritty urban landscapes, he zeroed in on the people walking through them – capturing moments that felt personal, intentional, and oddly familiar. Why am I telling you this story? How does it relate to email marketing? … READ MORE »
It is a truism that most people do not like change. But don’t let that fool you: it is true. Yet customers expect change. If you stick with the same old, you will appear to these change-haters as someone who doesn’t care. You need to ensure you do not upset the subscribers to email marketing … READ MORE »
Using email marketing as a method of brand building is so effective that many companies refrain from investing in other methods. This could well be a mistake. Missing out on simple and cheap ways of presenting your company to a much wider catchment is a fundamental error. I edited a magazine. You are not interested … READ MORE »
I’ve had an email from my accountant. Not the concerning moment you might think as I subscribe to their newsletter and ‘incident related’ emails. They obviously know about my job in email marketing and mostly keep the information they send relevant to my needs. That’s something we should all learn from. The personalisation means I … READ MORE »