1. Build an in-house email marketing list There is no easy shortcut. Buying-in lists is expensive and gives a poor return on investment. 2. Calculate how much obtaining each email address costs you It is tempting to throw everything at list building in the early stages, but take care. If you are just moving into … READ MORE »
Last updated May 01, 2019 This Privacy Policy must be read and agreed to in conjunction with our Terms & Conditions, Anti-Spam Policy, GDPR Notice and Cookie Policy. It is your responsibility to periodically check for updates of these Terms, Policies and Notices. Privacy Statement Wizemail UK Limited is committed to ensuring that your … READ MORE »
People are much more likely to believe an unsolicited recommendation from a satisfied customer than an advert. And for good reason. This has been recognised in email marketing and many websites allow contributors to add their comments on a product, making them available to any browser. There are dangers in this approach. The comments are … READ MORE »
Check-lists can be extremely useful in suggesting that you are actually getting somewhere without having to put too much effort into it. For instance, if you were running a campaign to obtain email addresses for an email marketing campaign then you could tick the box against Aims just by deciding that you want email addresses. … READ MORE »