It was rag week at a London teaching hospital and the behaviour of the student doctors encouraged you to avoid entering hospital unless absolutely necessary. One particular jape consisted of a skeleton tied to an automatic traffic signal, thumbing for a lift with a piece of cardboard reading Timbuktu around its neck. It caused traffic … READ MORE »
You are, no doubt, wondering how marketing strategies will change due to Covid-19 and which direction you should take in planning email marketing campaigns. Histories will be written on the subject and, as they will all disagree, how can we hope to be definitive? The one thing you might consider is to check for trends … READ MORE »
If we want to succeed and sell, we need to garner as much data on the subscribers to our email marketing lists as we can. It’s hardly something that will be a revelation to you, but what you might find surprising is that there is a significant danger of depending on one metric. In other … READ MORE »
I normally ghost out a number of articles on various subjects so that when there’s a particularly relevant item in the news, I can produce well researched copy quite quickly. You’ve hopefully noticed. One I prepared earlier on logo design seemed particularly apt as a number of companies are changing theirs, doing away with any … READ MORE »
You might well have noticed a certain lack of professionalism regarding the use of pre-headers in email marketing being shown by the giants in the business. Yet their effective use can, and probably will, increase open rates dramatically. If you don’t plan your pre-headers carefully you are losing sales and therefore profits. I know I … READ MORE »
I'm telling you nothing you didn't already know when I say that the Prime Minister's latest press conference is worrying for anyone engaged in email marketing, not to mention the rest of the business community. I always try to see the bright side at such times but I, probably like you, am struggling to do … READ MORE »
It is common advice that when selecting an image for an email marketing campaign you should not go for one merely because you find it attractive. After all, you are not trying to sell to yourself. An image should catch the attention of a subscriber just long enough to ensure they do not to click … READ MORE »
I’ve spent much of lockdown attempting to learn a difficult piece of software. It’s technical, it’s involved, and it’s unlike anything else I’ve ever tried, which might explain why I’ve struggled with it. I considered an online course. I considered the cost as it’s more than I wanted to pay for just a hobby, especially … READ MORE »
We mentioned recently the advantages of social proof in convincing your subscribers to complete. There’s nothing quite as convincing as wondering why, if everyone is doing something, you are left out. We highlighted six general headings. This alone is not enough; like everything else in email marketing you need to target. For instance, one of … READ MORE »
One of Ronnie Scott’s old jokes, and they were all old, was that the food he supplied at his nightclub must be good as 1000 flies can’t be wrong. I can speak from experience and say that there was a lot of truth in what he said, as well as it having a scientific basis … READ MORE »