We all know how important it is to classify subscribers correctly in email marketing software. It allows the targeting of emails and the elimination of waste of the offer. It also reduces the risk of unsubscribes as emails would not be sent to those who have little or no interest in them. However, classification is … READ MORE »
Email marketing software allows you to classify your customers so that you can target them with the precise style of offer that will entice them to buy. All you need to do is pick the relevant criteria. Here are some you should consider although, as ever, much will depend on your product. Personal Take care … READ MORE »
You will probably have seen the suggestion of the $100 billion flotation of Facebook, their major asset being, it is assumed, their 800 million subscribers. Whilst you are looking at the returns from you email marketing software, working out which subjects are most important, spare a thought for those on the massively subscribed social network … READ MORE »
You will want as much information as you can get from those signing on to your email marketing lists in order give you a chance of targeting the first few emails. Your email marketing software will give you much more detailed, and precise, data later but research suggests that the first 30 days gives the … READ MORE »
You should not always, if ever, go for the safe option in email marketing. It is a very crowded market and with the high street suffering and online sales taking up what little slack there is, it is probable that more and more companies will look to email marketing to see them through the current … READ MORE »
After all the excitement of entering a new email address in your database you should take a deep breath. You need to calm down as your work has only just begun. You now have to realise the potential of that new customer. My experience is that when signing up for newsletters and email marketing the … READ MORE »
After all the excitement of entering a new email address in your database you should take a deep breath. You need to calm down as your work has only just begun. You now have to realise the potential of that new customer. My experience is that when signing up for newsletters and email marketing the … READ MORE »
First the good news; email marketing is in another state of change Change is happening in email marketing. I know it’s happening all through business but let’s be parochial. We have gone through Covid, with its increase in online sales giving us lots of opportunities almost for the taking. Change generally benefitted us. The political … READ MORE »
There are many online articles, some written by me, suggesting words that should not be included in a Subject Line of a marketing email, the intent being to stop it from being diverted into the Spam folder. It’s a risk to pepper them within email copy as well. In addition, there are other words to … READ MORE »
We have all been used to negative forecasts for SMEs but they haven’t been as dire for some time. Every economist, political reporter, marketing researcher and their dogs are suggesting that whatever business we are in, we are going to struggle over the coming months, email marketing included. History, though, tells us otherwise. In any, … READ MORE »