Everyone in email marketing should be finalising their procedures to ensure conformity with the requirements of the General Data Protection Regulations (GDPR). The fact that there is much that is common to the regulations it replaces is something to be wary of. The wording is similar, as one would expect given that it comes from … READ MORE »
You will have read the recent reports of security flaws in Intel, AMD and ARM processors that could be exploited by hackers. Not the sort of news to reassure any company with email marketing lists. Full details can be found here, including comments by users. The ICO website explains the situation in less technical terms … READ MORE »
You will have read the report published this year by the Google Project Zero team on vulnerabilities that, it appears, all modern computers are subject to. Email marketing, and any other business that is dependent on personal data, is under threat. The names given to these vulnerabilities, Meltdown and Spectre, are hardly reassuring. Given that … READ MORE »
It is that time of year again when last year’s predictions for email marketing are reviewed and rated according to outcomes. There is danger in this as there is a temptation to take the safe option and predict that everything will be the same except more so. We all knew that mobiles would increase their … READ MORE »
Despite rumours to the contrary, it is probable that the vast majority of email marketing companies will have to comply in full with the General Data Protection Regulations (GDPR). Whilst it is true that companies with fewer than 250 employees are exempt from certain provisions of the regulations, there are conditions which effectively mean that … READ MORE »
It is probable that the General Data Protection Regulations will become law later this year and the implications for email marketing are quite wide, although by no means difficult to comply with. A few weeks ago we covered how the GDPR effects big data. The popular media have picked up on a different aspect of … READ MORE »
There has been a lot of coverage in the press and TV news lately on what they suggest is the new ‘right to be forgotten’, or more correctly the right to erasure of personal data. We’ll stick with RTBF for this article. Despite most outlets focusing on the implications for social media, not only in … READ MORE »
As titles go for an e-book the Information Commissioner’s Office have not gone for one that grabs the attention and instead just stuck with descriptive. Let’s face it, if you saw a book in Waterstones entitled; Big data, artificial intelligence, machine learning and data protection you probably wouldn’t pick it for holiday reading. At 114 … READ MORE »
As titles go for an e-book, the Information Commissioner’s Office has not gone for one that grabs the attention and instead just stuck with descriptive. Let’s face it, if you saw a book in Waterstones entitled; Big data, artificial intelligence, machine learning and data protection you probably wouldn’t pick it for holiday reading. At 114 … READ MORE »
2016 has been a momentous year for the UK. What is more, it is likely that it will be talked of, have books written about it, and be the subject of many a thesis over the next few years. We used to segment history by way of the surnames of our monarchs. Can there be any … READ MORE »