In these blogs, the importance of repeated testing is often reinforced. Split-testing, also known as A/B testing, is the way of perfecting all forms of email communication, but particularly those used in email marketing. It can, should actually, be used for landing pages as well. It’s the most effective way of increasing ROI. Intuition can … READ MORE »
The mantra of ‘believe the data’ has served email marketing well over the years and has proved to be one of the most beneficial tools we have in our box. We test a single point and the data is returned much quicker than any other form of marketing and we are able to make an … READ MORE »
One of the few benefits of lockdown is that every week my family enjoys what amounts to an online get-together where we catch up on what’s happened to the various members. We also play together, despite restrictions. One popular party game is what we call 20 Questions, although it probably has any number of other … READ MORE »
You will have been told that you should test everything you do, and then test again. An email marketing campaign that doesn’t include a split test somewhere in it is a waste. You’ll never get that opportunity again. Split testing is a simple system of problem solving. You identify something that is of concern, for … READ MORE »
You have a brilliant idea that will secure you an increase in completions. You have confidence that it will be something of a revolution but as you’ve been in email marketing for more than a few months you accept that you need to split test your next campaign to prove how good it is. Split … READ MORE »
A/B testing, or split testing, is a favoured tool of email marketing. It gives a rapid, dependable and accurate response to single variations in content. It is effective regardless of the size of the email marketing list. In addition, it is so simple that there is no excuse for not running a test on most … READ MORE »
Split testing is just about as dependable a tool as we have for validating a change in an email marketing campaign. We have an original, the control, and we compare it to one, the variant, that has a single feature that is different from the control. It stands to reason that if the variant gives … READ MORE »
You will have been told by everyone, including me, that when testing you should only change one feature at a time. Do you wonder if your call to action button is somehow not optimum for a specific type of person in your email marketing list? Then wonder no more. A simple A/B test and you … READ MORE »
Software to allow you to test individual aspects of the whole process is what gives us the edge over other forms of marketing. We know; others guess. Nothing is certain. There are accepted best practices that most agree on, but they are suggestions. You know best, but bear the following in mind when testing. 1/ … READ MORE »
Everyone knows how to test in email marketing. Every now and again you pick something to that might respond to a slight change, you split your email marketing list and if the returns show one gives better results than the other, you use that forever more. Whilst this might seem a bit patronising, it is … READ MORE »