It has long been held that using double opt-in for subscribers to your email marketing list is the best way to ensure you have quality rather than quantity with addresses. While it might, in fact probably does, reduce the size of your list, it ensures that those on it are genuine subscribers and, more importantly … READ MORE »
When we are told by just about everybody that there should be no barriers to subscribers getting onto your email marketing list, there is something frighteningly counter-intuitive about the double opt-in. This is when you require a customer to confirm their initial subscription. It doesn’t take an awful lot of working out to realise that … READ MORE »
You will have heard of the ‘double opt-in’ and, if you have given it brief consideration, you will probably have dismissed it out of hand as it will restrict the size of your email marketing list. You might think that there can be no justification for this. A double opt-in is when you require a … READ MORE »
It is an old argument in email marketing, and one that many thought had been settled long ago: whether to have single or double opt-in for your email marketing list. The advantages and disadvantages of each are largely accepted. For single opt-in the benefits include more rapid list growth and no loss of subscribers due … READ MORE »
There is no doubt that double opt-in, i.e. where a subscriber, however they subscribed, is sent an email asking for confirmation that they wish to receive your offers, gives better results that the single opt-in. All research confirms this, the only dispute being by how much. However, most samples are taken from a range of … READ MORE »
You have checked through the free email marketing templates, picked the one that will appeal to specific split lists, taking great care with heading, subheadings, images and copy, and, after a great deal of thought and possibly discussion, have created the perfect Subject Line. So why have so many emails bounced? There are many possible … READ MORE »
To the question, ‘Is email deliverability an exact science?’ the answer is No and No. If it was either exact or a science it would be possible to ensure that our marketing emails were not classed as spam. But it’s not, and we have to work within that limit. It means there is no definitive … READ MORE »
Oscar Wilde once said that most of us suggest we adhere to our morals and ethics, but when tempted, we struggle, and fail, to conform. The Liar’s Paradox. He said it more succinctly, in six words, but that’s like him; he was too clever by half. You might wonder what one of the greatest … READ MORE »
Using events to trigger emails saves time and money. Effective planning can increase the gains. All you need to do is work out what you want from each intervention. Some events are common to us all, such as a customer subscribing to an email marketing list. The purpose of an automated response would be to … READ MORE »
Email marketing software will allow you to define the norm for the lifestyle of your typical subscriber so that you can, within limits, predict their behaviour. You can then intervene at opportune times to keep them purchasing. Like most things in email marketing you need to plan and measure so here are some ideas. 1. … READ MORE »