Free email marketing templates are probably one of the most significant reasons companies pick a particular provider. After all, that’s one aspect of email marketing that requires little input. You are presented with a form where all you have to do is pick the colour, insert a header and then it’s down to heading, copy … READ MORE »
There seems to be a fair bit of truth behind the idea that an item which is free is often treated with less care than one that is paid for. Evidence of this can be found in the way people use free email marketing templates. The fact that they are free should not distract from … READ MORE »
It seems odd to criticise companies for offering so many free email templates but it can create a problem. With so many to choose from it is tempting to pick one and just run with it. As with so much in email marketing, a bit of extra effort pays dividends. There are a number of … READ MORE »
There is little in the processes of email marketing that can be described as fun. Fulfilling certainly, rewarding in more ways than one obviously but no one looks forward to working with the data from returns, slicing up email lists or working out what price to charge on the offer. However, messing about with email … READ MORE »
We have all been used to negative forecasts for SMEs but they haven’t been as dire for some time. Every economist, political reporter, marketing researcher and their dogs are suggesting that whatever business we are in, we are going to struggle over the coming months, email marketing included. History, though, tells us otherwise. In any, … READ MORE »
Here’s a little experiment you can try. I first saw it used by a content manager, whom I was assisting, against the owner of a website, but it works just as effectively for email marketing. She asked the chap, “What’s your favourite bit of your website?” He mentioned a feature that I had already identified … READ MORE »
When the suspicion that the designs of your marketing emails are a bit bland starts to form, it’s almost impossible to ignore. You convince yourself you’ve fallen behind the curve and that most of your subscribers are thinking that you’ve lost your cutting edge. Before investing in a process of redesign, compare what you are … READ MORE »
It’s one of the most repeated rules of testing in email marketing; only test one criterion at a time. If you test two, the results are no longer statistically clear and precise, which is the what makes testing such an essential tool. Do it properly and you know. Anything else is a guess and will … READ MORE »
You might think that by using the word ‘limit’ we are setting the bar much too low. Wouldn’t eradicate, eliminate, remove be better options? If my years of copywriting have taught me anything it is mistakes will happen. Errors can run the gamut, from wrong colour for the banner headline to a double entendre going … READ MORE »
We recently briefly mentioned visual hierarchy in the design of emails and webpages. You might think that, as the creators of your free email marketing templates have taken the matter into consideration, you can safely ignore it and just drag and drop your copy and images. What could go wrong? There is a slight difficulty … READ MORE »