Software to allow you to test individual aspects of the whole process is what gives us the edge over other forms of marketing. We know; others guess. Nothing is certain. There are accepted best practices that most agree on, but they are suggestions. You know best, but bear the following in mind when testing. 1/ … READ MORE »
Everyone knows how to test in email marketing. Every now and again you pick something to that might respond to a slight change, you split your email marketing list and if the returns show one gives better results than the other, you use that forever more. Whilst this might seem a bit patronising, it is … READ MORE »
We’ve described the theory of email testing over the last couple of weeks but you will, no doubt, appreciate a walk through. We will assume you have seen stagnation in your click-through rate over the last few email marketing campaigns. Whilst it hasn’t got worse, your past data suggests that you should expect rates to … READ MORE »
Testing all aspects of your email campaigns is the only way of ensuring you extract full value out of your email marketing software. The statistics that emerge are clear, precise and, unfortunately many feel, inarguable. Testing proves, and that is its strength. You will be able to access a considerable quantity of data through your … READ MORE »
Testing is an essential in email marketing. Unless you test and test again you will not only fail to realise the full potential of any campaign but you will also lose a lot of ground to your competition. It is easy enough to ensure that your tests give accurate and useful data. The most common … READ MORE »
Every savvy marketer knows that guessing gets you nowhere. Testing is the only way to discover what works best in reality and what gets results. Whether it’s a product, special offer or piece of sales copy. But trying out different emails to see what works best could set you back a few days. Unless it’s automated. And yes – … READ MORE »
First the good news; email marketing is in another state of change Change is happening in email marketing. I know it’s happening all through business but let’s be parochial. We have gone through Covid, with its increase in online sales giving us lots of opportunities almost for the taking. Change generally benefitted us. The political … READ MORE »
Apart from rising fuel price, the increase in the costs of imported goods and raw materials, and inflation leading to calls for higher wages, how is email marketing going for you? If you deal mainly with SMEs you must be aware of how the current situation is hurting them as much as us. The fact … READ MORE »
We recently covered some reasons for trying video in email marketing, particularly noting its increase in popularity over recent years. If you think it will be useful for you, now is the time to jump. It’s not without its dangers. Many companies new to the use of video, particularly where it is placed on a … READ MORE »
There’s no way to sugar this pill; much of your email marketing data, secured over many campaigns, and the basis for your business, is probably out of date. It’s not useless, though. Far from it. The post-Covid and post-Brexit marketing world comes with changes for us. The success of email marketing is in its data, … READ MORE »