Forming opinions of people on limited information can lead to predictions which are way off. My son used to play rugby, and his team, up until the current Covid-19 crisis, was doing well in its level four division and hoping to build for a crack at promotion. The players in the first IV, which included … READ MORE »
With the end of Covid restrictions in sight, if you have good eyesight, you are probably feeling a little euphoric. Maybe your short-term problems are over. A return to normal-ish email marketing campaign planning is surely just around the corner. It’s not a return to the ‘old days’. There are a number of factors with … READ MORE »
There was a small group of us youngsters around a table in the college canteen when the most flamboyantly dressed among us got up to go to class. A student said to the table at large, “He’s so cool. He doesn’t care what anyone thinks about the way he dresses.” She was wrong of course. … READ MORE »
I used to work with a company where a mistake at middle management level could end a career. It was a deliberate policy, the hope being to ensure only those who never made errors were promoted. That’s not how it turned out. Those who ended up pristine were either the best at covering their mistakes … READ MORE »
One of my office managers was superb at her role but had one hang-up; she enforced on staff a regime of doing one thing at a time. If she saw someone in the office simultaneously typing and answering the phone, she would take control, perhaps by taking over the phone call, much to the staff … READ MORE »
If reports are correct, not only has the response to Covid-19 given rise to a substantial increase in online sales, but there has been a significant rise in the number subscribing to email marketing lists. One bit of good news from 2020. Are you treating these new subscribers differently to the ones you gained during … READ MORE »
If you’ve interviewed anyone for a post, you’ll be familiar with the rather trite self-aggrandisement of, ‘I am always looking for ways to improve my performance.’ I’m sure most of us have asked the follow-up question, ‘What have you done recently to improve your performance?’ Any of us could suggest, honestly, that we are always … READ MORE »
Market research budgets are, according to research, being restricted year-on-year and the Covid-19 pandemic has significantly increased this trend. For us it might be good news. If other companies, particularly competitors of yours, are changing their targets for investment, it almost always means that a gap will be opening for others to exploit. And it … READ MORE »
The ICO has been very strict with regards to profiteering from Covid-19 response and lockdowns. Tell a lie in a marketing email and you are in the crosshairs. That should not stop you from experimenting with ways of gaining an advantage because of lockdown and people’s wish for more dependable information. Google is a ready … READ MORE »
I have heard it said that the biggest problem with email marketing is the fact that everything can be measured. It probably seems counter intuitive. Yet it was the same with desktop publishing when all of a sudden a multitude of typefaces and fonts were available and publishers seemed to want to use them all … READ MORE »