I’ve received a number of emails recently where I’ve been asked to check my permission levels with regards to receiving emails. I’ve had five in three days. Notably, they had, in the main, been from companies whose email marketing lists I’ve subscribed to for some years. Why this current fear? A rhetorical question of course … READ MORE »
The headline is not hyperbole, nor is it an exaggeration. It is not even a sub-editor working with a hangover. It is true. Remarkably, the person who causes some subscribers to leave will be you. You have already formed the opinion that it is all down to the GDPR and to an extent you are … READ MORE »
You will have read the report published this year by the Google Project Zero team on vulnerabilities that, it appears, all modern computers are subject to. Email marketing, and any other business that is dependent on personal data, is under threat. The names given to these vulnerabilities, Meltdown and Spectre, are hardly reassuring. Given that … READ MORE »
Gloucester City Council (the Council) was hacked by, it is reported, Anonymous. It was fined by the ICO a not inconsiderable £100,000. This seems a bit like blaming a victim. Such a fine would be enough to cripple many companies. However, it is not quite as simple as it first appeares. The Data Protection Act … READ MORE »
You might have seen in newspapers or perhaps trade magazines that ransomware is an increasing problem that threatens every company. For once the alarm is not hyped. It is something that only the foolish would ignore. Part of the reason for the recent press coverage is that the ICO has recently published a blog and … READ MORE »
Every company segments their email marketing lists, at least all those you regard as competitors. The only difference is how well they do it. Most will use the obvious criteria, such as age, gender, location, which means that if you want to gain an advantage you need to do something special. You will be able … READ MORE »
Given the recent developments with regards to the Brexit, the report by the House of Commons Culture, Media and Sport Committee on Cyber Security: Protection of Personal Data Online (PPDO) might have slipped under your radar. Thankfully, it is a concise report, despite its 17 recommendations. We won’t go through them all here but will … READ MORE »
We have recently mentioned the basic, single factor method of segmenting email marketing list for the purpose of targeting emails. For greater ROI, you need to go a little further. Let’s take the example of customer who bought a high level printer from you. A quick assessment of your data will show that 50% of … READ MORE »
We have recently covered simple segmentation of email marketing lists based on age, gender, location, etc. Although it is quite basic it gives excellent improvement in returns, especially when the limited investment is taken into consideration. We can do more with segmentation though. Your returns should show you what you are doing right and what … READ MORE »
There are two reasons for segmenting your email marketing lists: for testing, and precise marketing. The difference between the two is significant: in the first case those in each list should be as similar as possible, and for the second there must be a difference. So it is important not to mix up the two. … READ MORE »