At least, not quite too late. If you haven’t obtained new permissions in order to conform to the GPDR then there’s no time to waste. Don’t panic, but do start now. You need to contact all those on your email marketing lists. You could segment them, using the best method of contact as the criterion. … READ MORE »
I’ve received a number of emails recently where I’ve been asked to check my permission levels with regards to receiving emails. I’ve had five in three days. Notably, they had, in the main, been from companies whose email marketing lists I’ve subscribed to for some years. Why this current fear? A rhetorical question of course … READ MORE »
The headline is not hyperbole, nor is it an exaggeration. It is not even a sub-editor working with a hangover. It is true. Remarkably, the person who causes some subscribers to leave will be you. You have already formed the opinion that it is all down to the GDPR and to an extent you are … READ MORE »
You will have read the report published this year by the Google Project Zero team on vulnerabilities that, it appears, all modern computers are subject to. Email marketing, and any other business that is dependent on personal data, is under threat. The names given to these vulnerabilities, Meltdown and Spectre, are hardly reassuring. Given that … READ MORE »
Recently we went through ways you can protect yourself from cyber attacks, particularly with regards to ransomware. There is a well known, and rather depressing aphorism that goes: A fence keep out only those who don’t really want to get in. In other words, regardless of what you do you still might be attacked. The … READ MORE »
Gloucester City Council (the Council) was hacked by, it is reported, Anonymous. It was fined by the ICO a not inconsiderable £100,000. This seems a bit like blaming a victim. Such a fine would be enough to cripple many companies. However, it is not quite as simple as it first appeares. The Data Protection Act … READ MORE »
You might have seen in newspapers or perhaps trade magazines that ransomware is an increasing problem that threatens every company. For once the alarm is not hyped. It is something that only the foolish would ignore. Part of the reason for the recent press coverage is that the ICO has recently published a blog and … READ MORE »
Every company segments their email marketing lists, at least all those you regard as competitors. The only difference is how well they do it. Most will use the obvious criteria, such as age, gender, location, which means that if you want to gain an advantage you need to do something special. You will be able … READ MORE »
The one thing we all need in email marketing is a new way of doing things, at least, different to the way our main competitors are doing it. The constraints include taking the risks while others being able to copy you or that you try something that bombs and it costs you subscribers. Therefore we … READ MORE »
Given the recent developments with regards to the Brexit, the report by the House of Commons Culture, Media and Sport Committee on Cyber Security: Protection of Personal Data Online (PPDO) might have slipped under your radar. Thankfully, it is a concise report, despite its 17 recommendations. We won’t go through them all here but will … READ MORE »