Everyone knows how to test in email marketing. Every now and again you pick something to that might respond to a slight change, you split your email marketing list and if the returns show one gives better results than the other, you use that forever more. Whilst this might seem a bit patronising, it is … READ MORE »
We’ve described the theory of email testing over the last couple of weeks but you will, no doubt, appreciate a walk through. We will assume you have seen stagnation in your click-through rate over the last few email marketing campaigns. Whilst it hasn’t got worse, your past data suggests that you should expect rates to … READ MORE »
Testing all aspects of your email campaigns is the only way of ensuring you extract full value out of your email marketing software. The statistics that emerge are clear, precise and, unfortunately many feel, inarguable. Testing proves, and that is its strength. You will be able to access a considerable quantity of data through your … READ MORE »
Testing is an essential in email marketing. Unless you test and test again you will not only fail to realise the full potential of any campaign but you will also lose a lot of ground to your competition. It is easy enough to ensure that your tests give accurate and useful data. The most common … READ MORE »
Every savvy marketer knows that guessing gets you nowhere. Testing is the only way to discover what works best in reality and what gets results. Whether it’s a product, special offer or piece of sales copy. But trying out different emails to see what works best could set you back a few days. Unless it’s automated. And yes – … READ MORE »
It's tempting to think that once you've picked a free email marketing template, the hard part's over. Just fill in the blanks, hit send, and wait for the sales to roll in… right? Not quite. If your first few email campaigns didn't set the world on fire, that might be why. The truth is, great … READ MORE »
Short answer: yes — and the returns justify it If you’re questioning whether email marketing segmentation is worth the time, the answer is straightforward: it is one of the highest-impact activities you can invest in. More importantly, it’s not as complex or resource-heavy as many assume. For any effective email marketing brand, segmentation sits at … READ MORE »
If someone suggests linking your email marketing with Facebook, your first instinct might be: “Do I really have time for that?” Wrong question. The only one that matters is: Will it improve ROI? Because if it does, it’s not extra work. It’s leverage. Why Facebook and Email Marketing Work Well Together At first glance, they seem … READ MORE »
Artificial intelligence is under scrutiny — and not quietly. From national newspapers to niche industry publications, criticism is mounting. The most common issue? Bias. AI systems are only as good as the data they’re trained on. When that data is flawed, incomplete, or skewed, the outputs follow suit. The result: decisions and content that can … READ MORE »
Every now and then, newspapers wheel out a timeless lament: "Nobody says thank you anymore." Whether ot not that's true, one thing is certain in email marketing… If you're not saying thank you — you're missing a golden opportunity. Not just to be polite. Not just to stand out. But to actually boost ROI. And the best part? It's nearly effortless. … READ MORE »