As titles go for an e-book, the Information Commissioner’s Office has not gone for one that grabs the attention and instead just stuck with descriptive. Let’s face it, if you saw a book in Waterstones entitled; Big data, artificial intelligence, machine learning and data protection you probably wouldn’t pick it for holiday reading. At 114 … READ MORE »
The one thing we all need in email marketing is a new way of doing things, at least, different to the way our main competitors are doing it. The constraints include taking the risks while others being able to copy you or that you try something that bombs and it costs you subscribers. Therefore we … READ MORE »
If you were to run a side by side test of two segmented email marketing lists which differed only in the sending time, and one list came back with a 2% higher open rate, would you then change the sending time for all of the chosen demographic? After all, 2% is a significant figure. If … READ MORE »
I’ve been meaning to buy a new inkjet printer for a few weeks, my current one deciding not to print black. I tried everything. I’ve been using my photoprinter, but the inks are expensive and running low. So I’ve been waiting for an offer from one of the three IT email marketing lists I subscribe … READ MORE »
The Gov.uk site, https://www.gov.uk/, which provides government guidance and services, such as vehicle tax payment, has succeeded in what is probably one of its main intents by saying that it will phase out Latin abbreviations, such as eg, ie, etc, et al (sorry. Too tempting to resist.) It created a small furore in the press, … READ MORE »
A few months ago we covered an offer that was for unidentified items with variations of money off. Subscribers were told that there was 25, 50 or 60% off the price of the last offer and they had to choose which to go for. The company have run a few campaigns over the last couple … READ MORE »
We have covered various methods of avoiding the bogeyman of email marketing: spam filters. Don’t stop reading when I say that no one can be definitive. Everyone, and that includes me, is guessing to an extent. Experience helps, but when it starts to become useful, they change the rules. We can deduce some of the … READ MORE »
We all know those words which we must not use in email marketing. They are the same as those that are not mentioned on websites for SEO reasons. So how many are there? We all know that gender is perfectly fine but its alternative is not. Then there’s the magic pill that will almost certainly … READ MORE »
A fine of £130,000 would, you might expect, generate enough sympathy to leave some to spare. The company suffering the fine was Pharmacy2U (PtU), the largest NHS-approved online UK pharmacy, following an investigation by the Daily Mail. The Information Commissioner’s Office could have gone up to £500,000 under S. 55 Data Protection Act and you … READ MORE »
It isn't often that one can promise a definite yes or no in email marketing, so it comes as a bit of a disappointment to realise that just a year ago, the answer as to whether to embed video in an email was a definite no. Now some mobiles allow autorun, it is more of … READ MORE »