Free email marketing templates are probably one of the most significant reasons companies pick a particular provider. After all, that’s one aspect of email marketing that requires little input. You are presented with a form where all you have to do is pick the colour, insert a header and then it’s down to heading, copy … READ MORE »
There seems to be a fair bit of truth behind the idea that an item which is free is often treated with less care than one that is paid for. Evidence of this can be found in the way people use free email marketing templates. The fact that they are free should not distract from … READ MORE »
If you have email marketing lists it's likely that you will receive requests from subscribers for details of the personal data you hold. You might already have had some from those who, inspired by the saturation publicity that the GDPR has generated, just want to be first in their group to do so. We recommended some … READ MORE »
Whilst, as Google tells us, shares on social media do not directly affect SEO ranking, they do have positive effects. Not only that, they can increase your email marketing lists. You will see that most blogs and articles on websites have share buttons for social media. You might be wondering what could the benefits possibly … READ MORE »
Words are powerful, or so it says in a TV advert for a newspaper. They should be picked with . . . well, there’s the point of the advert. They put a series of words which are synonyms and decide on the most appropriate. This is what you should be doing in every email marketing … READ MORE »
The GDPR created a new position; the Data Protection Officer. Whilst the vast majority of email marketing companies are not required to have one, it is a requirement for local authorities and those processing specified types of data, see here, you might think that the position would be useful, especially during the transition period. The … READ MORE »
One thing we have to overcome with email marketing and online sales is that there is no face to face contact between you and your customers. They are being asked to part with a sum of money virtually on trust. How are they to know if you are worthy of it? With online sales garnered … READ MORE »
Your email marketing campaign is a triumph. Your click-through rate is the best you’ve ever had. Yet it was all wasted because of the high number of abandoned shopping carts. Don’t despair; most problems are easily fixed and with some careful changes your rate could drop considerably. A report suggests the average rate of abandonment … READ MORE »
If you peruse the landing pages of one of the online sales internet giants you will discover that, regardless of the product, they suffer from a certain sameness. You might think that, as they are very successful, following their example is a good idea. You would be right of course, but only for those starting … READ MORE »
As titles go for an e-book the Information Commissioner’s Office have not gone for one that grabs the attention and instead just stuck with descriptive. Let’s face it, if you saw a book in Waterstones entitled; Big data, artificial intelligence, machine learning and data protection you probably wouldn’t pick it for holiday reading. At 114 … READ MORE »