Why do so many subscribers to email marketing lists go high street shopping despite the fact that they get much keener prices, a better selection, and be in comfortable surroundings without crowds if they shop online? You might well believe that price is the main reason why people shop via the internet, but the facts … READ MORE »
You will want as much information as you can get from those signing on to your email marketing lists in order give you a chance of targeting the first few emails. Your email marketing software will give you much more detailed, and precise, data later but research suggests that the first 30 days gives the … READ MORE »
The essence of bulk email is in the first word. The more, as they say, the merrier or, to be more exact, the bigger the profit. However, what the higher number of subscribers gives you is the ability to predict with a considerable degree of accuracy their response to an email. You will have been … READ MORE »
It is a basic of email marketing that your email list is the most valuable asset you have. Everything you do should go some way to cementing the relationship between you and your subscribers. Upset them and they will go. Trust is an essential. One way of ensuring that customers will click the unsubscribe button … READ MORE »
In all aspects of email marketing, content is king. In an e-newsletter it is even more important than that. The text and pictures are the only things which keep subscribers and therefore available for you to encourage onto your email lists. Here are some ideas for format. Nothing is set in stone. It is up … READ MORE »
Email marketing software provides lots and lots of figures, all precise, and some with many columns to the right of the decimal point. You might be wondering if they have any function over just looking tremendously clever. If you are starting in the discipline of email marketing then for you some will have little relevance. … READ MORE »
You should not always, if ever, go for the safe option in email marketing. It is a very crowded market and with the high street suffering and online sales taking up what little slack there is, it is probable that more and more companies will look to email marketing to see them through the current … READ MORE »
It is clear that of all forms of advertising, email marketing is the method of the future. A Google sponsored report shows that many companies are funding their increase in their email marketing budget by reducing investment in other forms, such as direct mail and social networking. The only significant cost is in setting up … READ MORE »
The DMA Email Marketing Council’s 2010 National Client Email report (The report) starts by suggesting that it “provides fascinating insight into the progress the email marketing sector is making.” Can one believe any self recommendation? The following statement is less than startling. “As the findings of the report testify, the medium continues to evolve through … READ MORE »
It is easy to forget that email marketing is, in essence, nothing more that salesmanship at a distance. Whilst you cannot react to the immediate feedback, looking for those little clues to indicate which way you should go, sophisticated email marketing software allows you to know each individual on your email list. You now have … READ MORE »