The one thing we all need in email marketing is a new way of doing things, at least, different to the way our main competitors are doing it. The constraints include taking the risks while others being able to copy you or that you try something that bombs and it costs you subscribers. Therefore we … READ MORE »
Given the recent developments with regards to the Brexit, the report by the House of Commons Culture, Media and Sport Committee on Cyber Security: Protection of Personal Data Online (PPDO) might have slipped under your radar. Thankfully, it is a concise report, despite its 17 recommendations. We won’t go through them all here but will … READ MORE »
Building positive relationships with your customers is as important as making friends socially, and the skills are more or less the same go to this site. In the same way that friends will look forward to your correspondence, your customers will readily open your marketing emails. Here are some pointers: 1/ Smile My gran was … READ MORE »
We've covered deliverability a number of time in the past, and for good reason. It is probably the most important aspect of email marketing. If it doesn't drop into an inbox, you have wasted your time. Not only that, you can gain a 'reputation' with the filtering agent and make it more likely that your … READ MORE »
We have recently mentioned the basic, single factor method of segmenting email marketing list for the purpose of targeting emails. For greater ROI, you need to go a little further. Let’s take the example of customer who bought a high level printer from you. A quick assessment of your data will show that 50% of … READ MORE »
We have recently covered simple segmentation of email marketing lists based on age, gender, location, etc. Although it is quite basic it gives excellent improvement in returns, especially when the limited investment is taken into consideration. We can do more with segmentation though. Your returns should show you what you are doing right and what … READ MORE »
There are two reasons for segmenting your email marketing lists: for testing, and precise marketing. The difference between the two is significant: in the first case those in each list should be as similar as possible, and for the second there must be a difference. So it is important not to mix up the two. … READ MORE »
What three questions about email marketing would you like answered? Perhaps 'What is the best Subject Line?' Or maybe, 'How can we improve Open Rates?' Then again another popular one is 'What can I do to generate more click through?' There is one answer which applies to all: segment you email marketing list. Or rather, … READ MORE »
I frequently visit a couple of websites which support on my favourite sport. Both produce newsletters which are generated by events. If there’s nothing to report then a week can go by between editions. Following a match or a bit of news, I can have a dozen fall into my inbox during the day. Nirvana! … READ MORE »
There is a saying which goes along the lines of: if you get the basics right, the rest will follow. I’m not sure that’s entirely right but the reverse is spot on. You can’t do anything without the fundamentals in place. A large travel insurance company has recently been heavily fined for contravention of the … READ MORE »