We recently briefly mentioned visual hierarchy in the design of emails and webpages. You might think that, as the creators of your free email marketing templates have taken the matter into consideration, you can safely ignore it and just drag and drop your copy and images. What could go wrong? There is a slight difficulty … READ MORE »
I, like 15% of adults, have impaired hearing. I didn’t do it the cool way, by clubbing all through my life, or playing the drums in a rock band. That wouldn’t be so bad. Before I was into email marketing, I used to fire guns, mainly in a range. Who’d have thought that might harm … READ MORE »
We’ve recently discussed the first three matters that need to be settled when you are planning an email marketing campaign: what the purpose is, who would be interested and the specifics of that group of subscribers. These are the basics. Everything you do now should be built on this foundation. While those on your segmented email … READ MORE »
We all love designing and planning our rather brilliant, in more ways than one, HTML email marketing campaigns, which is convenient as we have the statistics to prove our subscribers love receiving them just as much. With our free email marketing templates, it is easy to create a masterpiece. Not only that, both commentators and … READ MORE »
If you are introduced to a stranger, you will probably have made some basic decisions about them before they talk with you. People give off messages even when they are silent. It’s called non-verbal communication and, given that a marketing email is not verbal, it is what we do every day, or at least every … READ MORE »
Now is a good time to go for a redesign of your marketing emails. We have a new year, a new decade, a new relationship with Europe and the world. There’s enough reasons there for everyone. You could farm out the redesign. I would not criticise you for doing so. It’s a great method of … READ MORE »
I don’t like being prescriptive, but it is not a good idea to use an email marketing template ‘straight out of the box’. It will have been designed by a professional, and as you’ve had no graphic art experience, you might not feel the need to prove it by messing it up. There’s only so … READ MORE »
You’ve been in email marketing for a while, and have enough subscribers to make it a worthwhile endeavour. You’ve run a few campaigns, improving a bit each time, but you seem to have reached a plateau. The graphs are not inspiring. Let’s assume that, like most people in your position, you’ve checked all the … READ MORE »
Let me confess from the beginning that all I’m suggesting is that following the data blindly can often be a poor option. For email marketing, data is a tool, nothing more. It needs to be kept sharp, but be careful of stabbing yourself. Let’s say that you want to split test a new email design. … READ MORE »
You have a brilliant idea that will secure you an increase in completions. You have confidence that it will be something of a revolution but as you’ve been in email marketing for more than a few months you accept that you need to split test your next campaign to prove how good it is. Split … READ MORE »