Software to allow you to test individual aspects of the whole process is what gives us the edge over other forms of marketing. We know; others guess. Nothing is certain. There are accepted best practices that most agree on, but they are suggestions. You know best, but bear the following in mind when testing. 1/ … READ MORE »
Transferable skills are hardly a new phenomenon but because email marketing is digitally based, with lots of new words for new devices, there is this assumption that your CV needs to be written in C++ if you want a job serving coffee. There are many non technical disciplines that have a lot to teach us. … READ MORE »
I am no big fan of New Year’s Resolutions. In this I feel I am joined, albeit a week or two into January, by those who do set themselves such targets. It felt a positive thing at the time but, experience shows, it normally fails. I am no big fan of target setting either, specifically … READ MORE »
With the current heavy emphasis on subject lines and the design of the email proper, landing pages have become the Cinderella of the email marketing world. As long as subscribers click through it seems as if everyone is happy. Yet the conversion rate is probably the most important statistic you receive. Just to clarify, the … READ MORE »
Testing all aspects of your email campaigns is the only way of ensuring you extract full value out of your email marketing software. The statistics that emerge are clear, precise and, unfortunately many feel, inarguable. Testing proves, and that is its strength. You will be able to access a considerable quantity of data through your … READ MORE »
Testing is an essential in email marketing. Unless you test and test again you will not only fail to realise the full potential of any campaign but you will also lose a lot of ground to your competition. It is easy enough to ensure that your tests give accurate and useful data. The most common … READ MORE »
Every savvy marketer knows that guessing gets you nowhere. Testing is the only way to discover what works best in reality and what gets results. Whether it’s a product, special offer or piece of sales copy. But trying out different emails to see what works best could set you back a few days. Unless it’s automated. And yes – … READ MORE »
There is a lot of evidence supporting the contention that the effectiveness of an email marketing campaign is improved if it is run in conjunction with other marketing methods, such as website, periodical adverts and even direct mail. Email lends itself to a whole range of marketing applications, all of which can be brought together … READ MORE »
You have checked through the free email marketing templates, picked the one that will appeal to specific split lists, taking great care with heading, subheadings, images and copy, and, after a great deal of thought and possibly discussion, have created the perfect Subject Line. So why have so many emails bounced? There are many possible … READ MORE »
I have a close relative who runs a copy agency, employing a dozen or so creators, each concentrating on a particular subject. Others are called on as and when required. The latter includes me. If her dedicated creator struggles with high demand, I get a phone call. She was worried that contracts might slow given … READ MORE »