Whilst not specific to email marketing, a recent decision by the Advertising Standards Authority (ASA) against a national grocery chain has implications for your next email marketing campaign. The company offered an ‘any three for £10’ from a range of wine, a type of promotion which competitors had abandoned as unproductive. Their estimate of demand, … READ MORE »
Christmas is nearly on us. Advent calendars across the country have open doors so there is only one thing for us in email marketing to do: plan for Easter. We are just recovering from Black Friday and there are still the presents to send off, let alone be given, and here we are talking about … READ MORE »
E-newsletter (email or html newsletter) design is the Cinderella of email marketing. Despite many companies using it as one of their main sources of new subscribers to their email marketing list and subsequent sales funnel, the sophistication of some email design is often poor. Let us start at the beginning for the perfect newsletter. 1. From … READ MORE »
Data Collection and Recording One of the most popular questions is what data to collect for email marketing software. For once the answer is simple and straightforward: as much as you can get. Become a hoarder, although within the limits of the Data Protection Act (DPA). Retain as much information as you can that will … READ MORE »
Last updated May 01, 2019 These Terms & Conditions must be read and agreed to in conjunction with our Privacy Policy, Anti-Spam Policy, GDPR Notice and Cookie Policy. It is your responsibility to periodically check for updates of these Terms, Policies and Notices. You agree to be bound by these terms between you ("The Client") and WizEmail … READ MORE »
At WizEmail, we don’t only want to protect you. We want to protect your clients. And we want to protect ourselves. Which is why we firmly insist that you play by the rules when it comes to all of your email marketing campaigns. Getting nervous? Don’t be. It’s really straightforward. But before we run you through the … READ MORE »
Imagine this… You send out an email to promote your new fashion line. Somehow all your female customers get a special offer on high-heels, while the males see a discount on flat caps – in the very same place on the same email. Sound pretty incredible? Well that’s exactly what you can do with our dynamic content builder. … READ MORE »
We've all received promotional emails before. Which kind are you more likely to respond to? The one with your name on it or the one with 'Dear Sir/Madam' or worse still, 'Dear </insert name here>'? Personalising emails increases conversions and maximizes your ROI. It’s a fact. But doing it manually will take you forever. So we've … READ MORE »
Learning from your mistakes is a good policy. Learning from someone else’s mistakes is better, if only from a cost point of view. Bulk e-mail marketing is fraught enough without the added financial burden when you get it wrong. It is refreshing therefore when a company as big as Tesco, and you don’t get much … READ MORE »
Gloating over someone else’s misfortune should not be so enjoyable. When the likes of Tesco makes an almighty mess of a promotion perhaps the better response is to think: “What lessons can I learn from this for my next bulk email marketing campaign.” Unlikely though it sounds, it all started over a £1.99 400g punnet … READ MORE »