Oscar Wilde once said that most of us suggest we adhere to our morals and ethics, but when tempted, we struggle, and fail, to conform. The Liar’s Paradox. He said it more succinctly, in six words, but that’s like him; he was too clever by half. You might wonder what one of the greatest … READ MORE »
I read more marketing emails than most people. Research can be fascinating, fun and revealing although every now and again it becomes wearing, irritating and frustrating. I’ve learned that there are a number of lazy norms that many marketing emails conform to. And it is hurting sales. Here are my observations from the last three … READ MORE »
The government assures us that now is not the time to plan their exit strategy as there are too many variables. Others might think that, for small and medium sized businesses, now is the time to work out what you want to do, and what you need to do. Email marketing lends itself to home … READ MORE »
Everyone will be concerned about the effects of Coronavirus on their businesses. There are all sorts of untested changes that they’ll be putting in place and many will be confused as to the effectiveness and legality of them. You could help them. They are looking for the most up to date, and dependable information available … READ MORE »
It’s the question that many email marketing companies are pondering; how to respond to the threat of Coronavirus. Ignoring it has a lot of attraction. You won’t be wrong in your conclusions, but then you might give the impression that you don’t care about your subscribers. My inbox has been inundated with Subject Lines that … READ MORE »
Your inbox is probably full of marketing emails which, like mine, have a Subject Line that includes the word Coronavirus. I’d count mine, but what’s the point? There are so many that it seems pointless to open one, apart from to use as a basis for a blog. One of the most irritating mistakes in … READ MORE »
Well, mainly about email marketing actually, but wandering into the effect of the virus on businesses in general. You might think you are immune to the downturn, especially if those 70 and over are going to be confined to their homes, ordering online those items they normally bought in shops. You will still need to … READ MORE »
With the end of Covid restrictions in sight, if you have good eyesight, you are probably feeling a little euphoric. Maybe your short-term problems are over. A return to normal-ish email marketing campaign planning is surely just around the corner. It’s not a return to the ‘old days’. There are a number of factors with … READ MORE »
Way back when, predating the Internet and email marketing by some years, I used to be part of a team that designed corporate imaging. We provided logos, letter headings, pretty but threatening invoices and colour coding for vans and retail outlets. It was lucrative but the inevitable predictable recession came as something of a surprise. … READ MORE »
The subscribers to your email marketing list suffered under the coronavirus pandemic and government lockdown. You have a choice. You can obviously retrench and work to those who have suffered least and you believe will probably continue buying, or you can try to reach your old level or may be even expand your customer base. … READ MORE »