Alt tags are descriptions attached to an image which is invisible to readers unless images have been disabled, such as when disabled in a marketing email, or when the reader is using a screen reader. Their function is to aid accessibility, particularly for those who have sight problems. Screen readers pick up the alt tags … READ MORE »
Alt and Title Tags Moore’s Law states that the speed of processors will double every two years or so. It seems odd therefore that when designing in direct email marketing you have to consider systems which cannot, for various reasons, display images when reading emails. It can give the feeling of a retrograde step. If … READ MORE »
I, like 15% of adults, have impaired hearing. I didn’t do it the cool way, by clubbing all through my life, or playing the drums in a rock band. That wouldn’t be so bad. Before I was into email marketing, I used to fire guns, mainly in a range. Who’d have thought that might harm … READ MORE »
We’ve recently covered image tags in a marketing email. Accessibility is probably the prime reason for adding them. Failure to do so will cost you subscribers. Whilst there is argument as to how much value you get from Goggle image search for pictures on a website, everyone agrees there is a benefit. In other words, … READ MORE »
I am partially deaf. It doesn’t require any particularly special treatment with regards to email marketing but when I’m buying at a counter I can experience difficulties. Those companies which invest in special facilities for those with hearing problems generate gratitude and a lot of loyalty. It is probable that many of those on your … READ MORE »
How did you first find this site? Perhaps you entered something like ‘free email marketing templates’ into a Google search and then, going by the meta description, thought you’d give us a try. It’s the way of the internet world. You will be wondering how you can work your way up the rankings to get … READ MORE »
A well run website can be the best generator for subscribers to email marketing lists. It is nothing without visitors though and Google SEO rankings are of concern to us all. Websites need constant care and fettling but it is not something to be passed to IT and forgotten. It is a responsibility of all … READ MORE »
Valuable though it is, time spent on the design and layout of your email marketing gives excellent return on investment. It is, after all, the interface between you and the customers. No matter how good the product, no matter how low the price, if the email fails to engage then you fail to sell. There … READ MORE »
Given the recent developments with regards to the Brexit, the report by the House of Commons Culture, Media and Sport Committee on Cyber Security: Protection of Personal Data Online (PPDO) might have slipped under your radar. Thankfully, it is a concise report, despite its 17 recommendations. We won’t go through them all here but will … READ MORE »
Email marketing has depended on setting cookies, the text-file tags set on the computers of browsers of websites. They have many functions, the most important from our point of view being to obtain statistics for our email marketing software. To lose the ability to set them would seriously restrict our advantages over other forms of … READ MORE »