It is the most irritating of results in email marketing. The customer clicks through to the further information page, spends some time on it, presumably assessing the technical details, and then goes through to the landing page. We think it's all over. But then they abandon the purchase. The reason can be difficult to fathom. … READ MORE »
It is a peculiar, not to mention frustrating, fact of email marketing that some subscribers will click through to the landing page and then abandon the transaction. The question that comes to mind is: Why? The correct answer will show the way to increase completions. It is not as if the shopper is feeling the … READ MORE »
I’ve stored an advert to subscribe to an email marketing list for a little over nine months. It was in an enewsletter, with a hotlink to a landing page for ‘regular offers of products, often at a reduced price’. Whilst I didn’t expect to be offered anything I particularly wanted, I thought I’d give it … READ MORE »
There’s only one way of assessing the overall success of an email marketing campaign and that is by the return on investment. It’s the only metric that matters. However, you need to concentrate on the details rather than go for changes to the total. The function of a marketing email is to get your subscribers … READ MORE »
Some years ago I paid to attend a problem-solving course. In many ways, it changed my life despite the methods I was taught being all too obvious. I was given a model, with lots of sub-routines, but the main thrust was to break a problem into many smaller ones. The model works for wars as … READ MORE »
Writing email copy looks easy — until you try to make it convert. You’ve got seconds to grab attention, make your point, and get the click. If your message isn’t clear immediately, it’s ignored. Or worse, deleted. That’s the reality of email marketing copywriting today. Why Most Email Copy Fails? The biggest mistake? Trying to … READ MORE »
Have you heard of Dr. Robert Cialdini? What about his Seven Principles of Influence? I have. And I even covered their application in email marketing recently. Email marketing isn’t just about sending messages — it’s about inspiring action. Understanding human psychology can transform an ordinary email campaign into a high-converting machine. That’s where Cialdini’s 7 Principles … READ MORE »
Hyperbole won’t kill email marketing — but it can quietly damage your results. Subject lines packed with phrases like: “You won’t believe this” “Life-changing” “Must-have” “Revolutionary” are everywhere. And that’s exactly the problem. They’ve been overused to the point where subscribers no longer believe them. Why Clickbait Doesn’t Translate to Email? Clickbait might generate clicks … READ MORE »
If you think there's something revolutionary about the latest email marketing tactics, think again. Strip away the tech and tools, and it all comes down to one thing: trust. And guess what destroys trust faster than a dodgy-looking link or a misleading Subject Line? Clickbait. You want email marketing campaigns that don't just get clicks, but earn loyalty? Of … READ MORE »
When I was roped into watching Jumanji: The Next Level, I realised something important about email marketing. The film was shiny, well-acted, and technically impressive — but it felt almost identical to the previous one. And that’s exactly why fans loved it. They didn’t want a brand-new story; they wanted familiarity with a few surprises. … READ MORE »