If reports are correct, not only has the response to Covid-19 given rise to a substantial increase in online sales, but there has been a significant rise in the number subscribing to email marketing lists. One bit of good news from 2020. Are you treating these new subscribers differently to the ones you gained during … READ MORE »
Over the last couple of days, I’ve received a number of marketing emails offering advice and suggestions for help during the lockdown in England. Some appeared hurried and most were generic. I can see the, rather obvious, intent of such offers as helpfulness brings its own reward. By being constructive and offering good advice they … READ MORE »
I have heard it said that the biggest problem with email marketing is the fact that everything can be measured. It probably seems counter intuitive. Yet it was the same with desktop publishing when all of a sudden a multitude of typefaces and fonts were available and publishers seemed to want to use them all … READ MORE »
I'm telling you nothing you didn't already know when I say that the Prime Minister's latest press conference is worrying for anyone engaged in email marketing, not to mention the rest of the business community. I always try to see the bright side at such times but I, probably like you, am struggling to do … READ MORE »
Way back when, predating the Internet and email marketing by some years, I used to be part of a team that designed corporate imaging. We provided logos, letter headings, pretty but threatening invoices and colour coding for vans and retail outlets. It was lucrative but the inevitable predictable recession came as something of a surprise. … READ MORE »
Benchmarks are great for improving our email marketing performance. They provide us with a means of comparison which are both reassuring and provide an indication of where we can improve. The target of us all is to beat our competitors. However, the statistics are only useful if they are accurate and with the current lack … READ MORE »
The subscribers to your email marketing list suffered under the coronavirus pandemic and government lockdown. You have a choice. You can obviously retrench and work to those who have suffered least and you believe will probably continue buying, or you can try to reach your old level or may be even expand your customer base. … READ MORE »
Your business circumstances have changed. The email marketing world post lockdown will ensure that, not only for you but for the subscribers to your email marketing lists as well. Carrying on as before is not an option. Your working practices will have to change to cope with the enforced new reality. Key Performance Indicators (KPIs) … READ MORE »
If you have an inbox, it will come as no shock when I tell you that mine is creaking under the weight of Covid-19 related emails. I don’t want or need to be asked ‘How are you?’ any more. I can understand that companies want to appear as if they are concerned, or doing their … READ MORE »
A recent survey suggested that most people are of the opinion that once lockdown is lifted, the ‘new normal’ will be substantially different to the normal it replaced. There might be an element of wishful thinking. If your staff has worked from home, something email marketing lends itself to, then they might not want the … READ MORE »