Segmentation isn't a luxury in email marketing – it's the backbone of relevance, personalisation, and ultimately, results. Yes, we've covered the basics – location, age, gender, etc. – but if you want email campaigns that actually perform, you'll need to go deeper. This is where the word "could" earns its place in the title. There's one one-size-fits-all approach. Your segmentation … READ MORE »
First the good news; email marketing is in another state of change Change is happening in email marketing. I know it’s happening all through business but let’s be parochial. We have gone through Covid, with its increase in online sales giving us lots of opportunities almost for the taking. Change generally benefitted us. The political … READ MORE »
We all could do with more metrics for segmentation in email marketing campaigns. You might well feel frustrated at the rate at which the information comes to you. However, there are ways to encourage subscribers to give you more information. There are, I am informed, two types of people who buy software: those who consider what … READ MORE »
We have recently covered simple segmentation of email marketing lists based on age, gender, location, etc. Although it is quite basic it gives excellent improvement in returns, especially when the limited investment is taken into consideration. We can do more with segmentation though. Your returns should show you what you are doing right and what … READ MORE »
Those of you dedicated to maximising your ROI will likely be enchanted by this unbelievable feature. It's a winner! With WizEmail, you can segment your data into super-targeted, responsive groups using our simple drag and drop method. Which means you can hit the recipients in each segment with highly personalised, conversion-boosting messages. You'll be able to … READ MORE »
…Because we’re going to give you infinite storage space within our system and let you split your contacts into an infinite amount of segmented groups. Then send out an infinite amount of emails with infinitely targeted super-campaigns. That’s right, we’re feeling generous over here at WizTowers. And how’s this going to help you maximize your conversions and … READ MORE »
Marketing to everyone is the fastest way to convert no one. There's no such thing as an "average" subscriber. Trying to write emails that appeal to everyone on your email list is like sending one text to every contact in your phone – your grandma, your accountant, your gym buddy – and expecting them all to click "buy … READ MORE »
Free email marketing templates are one of the most accessible tools available to SMEs. They reduce design costs, speed up production, and eliminate the need for an in-house design team. But how effective are they – really – and how often should you be changing yours? Let's break it down. Templates vs Custom Design Teams: … READ MORE »
If you're in ecommerce, you've likely seen it happen: the algorithm sends a curious browser to your product page, they nose around, check out your glowing testimonials – and then head to Google to see what people really think. This is exactly what happened to me when I got bombarded with Facebook ads from a camping gear … READ MORE »
One of email marketing's greatest strengths? Data. It's instant. It's reliable. It's rich. Best of all, it's yours – not something your competitors can get their hands on. But here's the catch: there's a lot of it. And while data is powerful, too much of it can be paralysing if you don't know where to start. Open rates, click-throughs (CTR), conversions, … READ MORE »