We all could do with more metrics for segmentation in email marketing campaigns. You might well feel frustrated at the rate at which the information comes to you. However, there are ways to encourage subscribers to give you more information. There are, I am informed, two types of people who buy software: those who consider what … READ MORE »
We have recently covered simple segmentation of email marketing lists based on age, gender, location, etc. Although it is quite basic it gives excellent improvement in returns, especially when the limited investment is taken into consideration. We can do more with segmentation though. Your returns should show you what you are doing right and what … READ MORE »
Those of you dedicated to maximising your ROI will likely be enchanted by this unbelievable feature. It's a winner! With WizEmail, you can segment your data into super-targeted, responsive groups using our simple drag and drop method. Which means you can hit the recipients in each segment with highly personalised, conversion-boosting messages. You'll be able to … READ MORE »
…Because we’re going to give you infinite storage space within our system and let you split your contacts into an infinite amount of segmented groups. Then send out an infinite amount of emails with infinitely targeted super-campaigns. That’s right, we’re feeling generous over here at WizTowers. And how’s this going to help you maximize your conversions and … READ MORE »
The 7 points to consider in landing page design There are any number of things to consider when designing a landing page. This is email marketing, so there will be lots of options, but here is my top seven. You might disagree, but it might get you thinking. 1/ One size does not fit … READ MORE »
You’ve been in email marketing for a while, and have enough subscribers to make it a worthwhile endeavour. You’ve run a few campaigns, improving a bit each time, but you seem to have reached a plateau. The graphs are not inspiring. Let’s assume that, like most people in your position, you’ve checked all the … READ MORE »
I have a neighbour who is 67. He’s grey-haired, a bit overweight and is often seen pushing his youngest grandchild around in a wheelchair. This year he will drive in a motor race for the first time. He says that he’s not your typical grandad, but then, no one is. We use many ways to … READ MORE »
It will probably come as no surprise to you that video is making great inroads in email marketing. It was the latest thing a couple of years ago and to a certain extent still is. It’s not always a good idea to just jump on a bandwagon, but now it has become established, you might … READ MORE »
I am, like around 8% of European males, partially colour-blind. In women, the rate is considerably lower, at around 0.5%. On top of that, there are many different kinds of colour blindness. You might be wondering whether there’s any point in trying to influence subscribers to your email marketing list with colour when there are … READ MORE »
Everyone has their preferred method of segmenting email marketing lists, be it age, location, purchasing history or [put your favoured way here]. How about trying a more sophisticated method, one that often gives a better ROI. The evidence strongly suggests that splitting email marketing lists according to the lifecycle of subscribers is one of the … READ MORE »