You are, no doubt, wondering how marketing strategies will change due to Covid-19 and which direction you should take in planning email marketing campaigns. Histories will be written on the subject and, as they will all disagree, how can we hope to be definitive? The one thing you might consider is to check for trends … READ MORE »
Forming opinions of people on limited information can lead to predictions which are way off. My son used to play rugby, and his team, up until the current Covid-19 crisis, was doing well in its level four division and hoping to build for a crack at promotion. The players in the first IV, which included … READ MORE »
I have few claims to fame, none of which have made me famous. I was attacked by a snake for about 50 minutes, which is very handy if the conversation dies at a dinner party. I, quite naturally you will agree, feel that this is something which deserves recognition even if it showed a level … READ MORE »
We mentioned recently the advantages of social proof in convincing your subscribers to complete. There’s nothing quite as convincing as wondering why, if everyone is doing something, you are left out. We highlighted six general headings. This alone is not enough; like everything else in email marketing you need to target. For instance, one of … READ MORE »
The 7 points to consider in landing page design There are any number of things to consider when designing a landing page. This is email marketing, so there will be lots of options, but here is my top seven. You might disagree, but it might get you thinking. 1/ One size does not fit … READ MORE »
You’ve been in email marketing for a while, and have enough subscribers to make it a worthwhile endeavour. You’ve run a few campaigns, improving a bit each time, but you seem to have reached a plateau. The graphs are not inspiring. Let’s assume that, like most people in your position, you’ve checked all the … READ MORE »
I have a neighbour who is 67. He’s grey-haired, a bit overweight and is often seen pushing his youngest grandchild around in a wheelchair. This year he will drive in a motor race for the first time. He says that he’s not your typical grandad, but then, no one is. We use many ways to … READ MORE »
It will probably come as no surprise to you that video is making great inroads in email marketing. It was the latest thing a couple of years ago and to a certain extent still is. It’s not always a good idea to just jump on a bandwagon, but now it has become established, you might … READ MORE »
I am, like around 8% of European males, partially colour-blind. In women, the rate is considerably lower, at around 0.5%. On top of that, there are many different kinds of colour blindness. You might be wondering whether there’s any point in trying to influence subscribers to your email marketing list with colour when there are … READ MORE »
Everyone has their preferred method of segmenting email marketing lists, be it age, location, purchasing history or [put your favoured way here]. How about trying a more sophisticated method, one that often gives a better ROI. The evidence strongly suggests that splitting email marketing lists according to the lifecycle of subscribers is one of the … READ MORE »