Whilst, as Google tells us, shares on social media do not directly affect SEO ranking, they do have positive effects. Not only that, they can increase your email marketing lists. You will see that most blogs and articles on websites have share buttons for social media. You might be wondering what could the benefits possibly … READ MORE »
Neither is mutually exclusive of course. You can do both. It is better to ask whether you should or not. If things in the email marketing world are going well for you, expansion might be something you are considering. If so, then branching out into social media will be an option. The rewards can be … READ MORE »
When used in support of email marketing a well-planned social media initiative can give a good return on investment. You will have seen the limitation though; it must be well planned. Let’s look at the process a little critically. Ask yourself: 1/ Can we afford it? Whilst it might look all but free on the … READ MORE »
I don’t want to scare anyone but I am that bane of poor email marketing: a complainer. I know this runs counter to my British heritage, but if something I’ve bought doesn’t work, I put a lot of effort into getting it repaired, replaced or obtaining a refund. I’ve used the threat of social media … READ MORE »
I’m a strong supporter of using lots of other methods of advertising in email marketing campaigns. I would have suggested you had lots to gain and nothing to lose. It appears I might have been wrong in one aspect. The ASA has become frustrated by the lack of response by certain social influencers to warnings … READ MORE »
One of Ronnie Scott’s old jokes, and they were all old, was that the food he supplied at his nightclub must be good as 1000 flies can’t be wrong. I can speak from experience and say that there was a lot of truth in what he said, as well as it having a scientific basis … READ MORE »
Whether or not the near future will be one of watching where every penny, let alone pound, is spent on email marketing, the one thing we should be searching for is a cheaper source of images. Stock images are generally of a high quality. If you’ve been searching for a specific kind of picture for … READ MORE »
The wonderful thing about email marketing is that a number of establishments and marketing companies fund and work on research which they are only too pleased to share with others. All we have to do is look for it. I’ve been not only reading specific results, but checking the conclusions with other research. While some … READ MORE »
You have free email marketing templates on tap; a selection of designs you can, and indeed should, modify to ensure your campaign is targeted as precisely as possible. With our data, that’s very targeted. These templates look so good, and are so easy to perfect, there is the temptation to use them for other channels: … READ MORE »
It seems bizarre. You could imagine something like this on a targeted email marketing campaign, but the advert went out to everyone on social media. Beans on the Bix was retweeted 37,000 times, quoted over 68,000 times and received 131,000 likes. You will now appreciate why brand awareness increased by 40%, and, rather weirdly, there … READ MORE »