You launch a product. You tease it on social media. You expect excitement. Instead, you get speculation. And suddenly, your audience is telling your story for you. The Problem: You Don't Control The Conversation Social media feels like a powerful ally. It amplifies your message. It spreads awareness quickly. It costs very little. But it … READ MORE »
Whilst, as Google tells us, shares on social media do not directly affect SEO ranking, they do have positive effects. Not only that, they can increase your email marketing lists. You will see that most blogs and articles on websites have share buttons for social media. You might be wondering what could the benefits possibly … READ MORE »
Neither is mutually exclusive of course. You can do both. It is better to ask whether you should or not. If things in the email marketing world are going well for you, expansion might be something you are considering. If so, then branching out into social media will be an option. The rewards can be … READ MORE »
When used in support of email marketing a well-planned social media initiative can give a good return on investment. You will have seen the limitation though; it must be well planned. Let’s look at the process a little critically. Ask yourself: 1/ Can we afford it? Whilst it might look all but free on the … READ MORE »
I don’t want to scare anyone but I am that bane of poor email marketing: a complainer. I know this runs counter to my British heritage, but if something I’ve bought doesn’t work, I put a lot of effort into getting it repaired, replaced or obtaining a refund. I’ve used the threat of social media … READ MORE »
I’m a strong supporter of using lots of other methods of advertising in email marketing campaigns. I would have suggested you had lots to gain and nothing to lose. It appears I might have been wrong in one aspect. The ASA has become frustrated by the lack of response by certain social influencers to warnings … READ MORE »
One of Ronnie Scott’s old jokes, and they were all old, was that the food he supplied at his nightclub must be good as 1000 flies can’t be wrong. I can speak from experience and say that there was a lot of truth in what he said, as well as it having a scientific basis … READ MORE »
What is demographic segmentation? Demographic segmentation in email marketing is the process of grouping subscribers based on shared personal characteristics. These typically include: Age Gender Income (or disposable income) Occupation Nationality Marital status Family size Used correctly, demographic data helps you deliver more relevant, targeted campaigns — an essential part of any effective email marketing … READ MORE »
If you want to succeed in email marketing, one truth stands above all others: listen to your subscribers. Data from your campaigns is valuable — open rates, click-throughs, conversions — but it only shows how people reacted to what you’ve already done. If you stop there, you’re flying blind. Your competitors are running the same … READ MORE »
A logo redesign can feel like the marketing equivalent of spring cleaning – refreshing, slightly daunting, and often completely ignored by those who aren’t you. But if you’re using email marketing as a core channel, your logo matters more than you think. It's not just decoration – it’s a key brand cue. So before you … READ MORE »