It can be all too easy to get carried away with email marketing. It is so cheap to run that the temptation is to think that even if most of the effort gets no return then the outlay will be covered and a healthy ROI achieved. But the real cost of a poorly run email … READ MORE »
Whether or not the near future will be one of watching where every penny, let alone pound, is spent on email marketing, the one thing we should be searching for is a cheaper source of images. Stock images are generally of a high quality. If you’ve been searching for a specific kind of picture for … READ MORE »
I’ve had an email from my accountant. Not the concerning moment you might think as I subscribe to their newsletter and ‘incident related’ emails. They obviously know about my job in email marketing and mostly keep the information they send relevant to my needs. That’s something we should all learn from. The personalisation means I … READ MORE »
Last year we mentioned video in email marketing was not the coming thing; it has arrived. It’s not for everyone. It might not increase your open rates. However, it seems many are using it and, unless they are not split-testing, it is probable that it works for them. Come on – give it a go. … READ MORE »
We all concentrate on the design of the marketing email as the prime requirement of our campaigns. There are spam filters to negotiate, exciting subject lines to capture the imagination, headlines to entrance and images and copy to keep people reading, all the time focusing on the click-through button. It doesn’t sound easy, because it’s … READ MORE »
I recently failed to buy an item because of the frustrating post click-through procedure of a company whose email marketing list I am subscribed to. It’s not as bad as it might first of all appear. I went back to the buying page a day or two later once I had got my act together. … READ MORE »
With a downturn in in the public’s buying habits, it can be difficult, and if not, then impossible, to instinctively identify specific reasons for low performance in email marketing. After all, low demand might be common across all your competitors. Then again, it might be something specific you could improve. How to work out which? … READ MORE »
Apart from rising fuel price, the increase in the costs of imported goods and raw materials, and inflation leading to calls for higher wages, how is email marketing going for you? If you deal mainly with SMEs you must be aware of how the current situation is hurting them as much as us. The fact … READ MORE »
There was an interesting online article entitled ‘Essential services websites in UK should be accessible to all’. It’s not aimed specifically at email marketing but the problems identified, which include the fact that many people have problems accessing the internet and emails, give some useful information for us when targeting our emails. The article concentrates … READ MORE »
Lead generation is one of the necessary skills to master in email marketing. A popular method is a blog providing free information focusing on the particular products you sell, but not necessarily exclusively. It’s a useful route to encourage subscribers to your email marketing list. It’s not necessarily particularly cheap, and there are other methods, … READ MORE »