There was an interesting online article entitled ‘Essential services websites in UK should be accessible to all’. It’s not aimed specifically at email marketing but the problems identified, which include the fact that many people have problems accessing the internet and emails, give some useful information for us when targeting our emails. The article concentrates … READ MORE »
Lead generation is one of the necessary skills to master in email marketing. A popular method is a blog providing free information focusing on the particular products you sell, but not necessarily exclusively. It’s a useful route to encourage subscribers to your email marketing list. It’s not necessarily particularly cheap, and there are other methods, … READ MORE »
I’ve recently bought a luxury item. It’s not something I need. In fact, it’s something I could do without and not notice my loss but, in an uncharacteristic bout of generosity, I went for it. I obviously bought it via a company whose email marketing list I grace. I saw it via a click-through in … READ MORE »
I’ll take a wild stab in the dark and suggest that almost everyone enjoys getting something for free. I know I do. The recent holiday period showed that it holds true for my grandchildren as well, and there must be very few who look it in the mouth. If a company sends a gift to … READ MORE »
I have a friend. I’ve mentioned him before, and he’s easily described. His nickname is not Tigger, mainly because we felt it too cruel as it was too apt. I introduced him to email marketing and, with his normal commitment and bouncing energy, he and his company made a success of it. They’ve taken a … READ MORE »
It’s been predicted for some years that video would become a feature of email marketing and website content, and you’d no doubt be a little wary of any suggestion that it has eventually arrived. It has arrived, eventually. The current situation gives a clue as to why. The theory is lockdowns and working from home, … READ MORE »
In the last five weeks I’ve lost two contracts. I’m not after your sympathy or advice; it happens, although more frequently nowadays. Both were expected. On the positive side, it’s given me an opportunity to do a bit of housekeeping, although I haven’t hoovered under the bed. I’ve concentrated on email marketing peripheries. I’ve gone … READ MORE »
There is a dichotomy in the way I view statistics. They are probably the single most important aspect of email marketing, giving it its class leading return on investment, one that has been consistently high year after year. On the other hand . . . If you were to ask me how much faith I … READ MORE »
The Children’s Code is the common name for the Age Appropriate Design Code (AADC), which is described as a data protection code of practice for online services, such as apps, online games, and web and social media sites, likely to be accessed by children. While it’s not specific to email marketing, if your company has … READ MORE »
I used to edit a magazine. The layout, design, images and copy are there to encourage the person to read the article and become lost in it. It means, hopefully, that they will come back for more. The problem is that editors and graphic designers look at the page from their specific skills point of … READ MORE »