If you retain email marketing lists the General Data Protection Regulations will have a substantial impact on the way you do business. Whilst the two years until implementation is comforting, what must be accepted is that planning needs to start now. One of the key tools in this process is Privacy by Design. I’m unable … READ MORE »
It might be difficult to work up sufficient enthusiasm for something that will not be here for another two years at least. What if I told you it could give you an edge? The draft EU General Data Protection Regulations (GDPR) was published in January this year and now goes into the negotiation phase preparatory … READ MORE »
Data protection regulations can be seen as the bane of anyone who collects or maintains personal data. We, with our dependence on email marketing lists, have to make a considerable investment with regards to research and training staff, so being told by the ICO that we might need to make a Data Protection Impact Assessment … READ MORE »
The ICO (the Information Commissioner’s Office) polices data protection and, with our, hopefully massive, email marketing lists, you’d think we should be wary of them but it’s just the reverse. We should look upon them as a valuable asset. It is almost as if the ICO doesn’t want a lot of bother. It’s the easy … READ MORE »
The promise of Happy New Year might seem to be ironic for those involved in email marketing. Looming over everything is the spectre of Brexit and its fallout. It’s worrying for everyone, including those who are hopeful of a clean break. After all, none of us know what is going to happen. The calendar, as … READ MORE »
There are no specified requirements in the General Data Protection Regulations (GDPR) regarding passwords. This is not necessarily the good news that it might seem initially. If there were detailed requirements then all you would have to do is to conform to them and everything would be fine. The lack of precision means that critical decisions … READ MORE »
No one knows what the effect of EU legislation will have on the UK post Brexit. We all have our hopes, and perhaps dreams, but there are going to be a lot of disappointed people about in two years’ time, always assuming we will have left by then. What that means is that we should … READ MORE »
The Information Commissioner’s Office (ICO) has issued a 12-point checklist in order to ensure compliance with the General Data Protection Regulation (GDPR). Whilst the earliest the GDPR will become law is 2018, the ICO points out that you need to consider what changes you will need to make now. The steps are: 1/ Awareness, 2/ … READ MORE »
Two months ago we mentioned that you should start preparing for the effects of the General Data Protection Regulation (GDPR) soon. The Information Commissioner’s Office (ICO) has gone one step further and suggested you should begin now. For all of us in email marketing and data retention their 12-step advice document is a must read. … READ MORE »
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