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Responsibilities for Data in Email Marketing

There is a certain degree of confusion as to the comparative responsibilities of data controllers (controllers) and data processors (processors). If you have data, you must have a controller. To put it simply, it is their responsibility if it all goes wrong. They have a distinct legal responsibility. Processors work under controllers. If they make … READ MORE »

A Year Into The GPDR. How Was It For You?

It was suggested that the General Data Protection Regulations spelt the death of email marketing, or at least that we would have to modify our processes to an extent that would hit our return on investment. Now, after more than a year, it has shown itself to have been easy enough to cope with. I’m … READ MORE »

A look back at email marketing in 2018

This time last year, almost all email marketing commentators and bloggers would have suggested that the then soon to arrive General Data Protection Regulations would be the big thing for 2018. I’m not only saying this to show how prescient I was. Everyone said it. We were proved right of course. What few suggested was … READ MORE »

GDPR and how it does not affect Christmas

I know you are not that interested in my problems, not with Christmas coming and not knowing if Brexit is, but getting known as a writer on the GDPR and email marketing has a certain downside this time of the year. I’m being pointed to as the bloke who told the headmistress of my grandchildren’s … READ MORE »

Protect your email marketing lists from cyber attack

A fundamental requirement of email marketing is to ensure our security systems are up to date. However, we react to threats so are always one step behind the hackers. What we view as cutting edge is a solution to yesterday’s problem.  You are not doubt reassured that your security systems, which deny access by way … READ MORE »

When to use jargon in email marketing

There are many who suggest you should never use jargon in a marketing email as it can put off the less knowledgeable. To a certain extent this is good advice.  Jargon has its uses and in many ways is indispensable when needing to reduce copy wordage. The General Data Protection Regulations takes five words and … READ MORE »

ICO helpline

Despite rumours to the contrary, it is probable that the vast majority of email marketing companies will have to comply in full with the General Data Protection Regulations (GDPR). Whilst it is true that companies with fewer than 250 employees are exempt from certain provisions of the regulations, there are conditions which effectively mean that … READ MORE »

Right to be forgotten

It is probable that the General Data Protection Regulations will become law later this year and the implications for email marketing are quite wide, although by no means difficult to comply with. A few weeks ago we covered how the GDPR effects big data. The popular media have picked up on a different aspect of … READ MORE »

Email marketing changes in 2016

2016 has been a momentous year for the UK. What is more, it is likely that it will be talked of, have books written about it, and be the subject of many a thesis over the next few years. We used to segment history by way of the surnames of our monarchs. Can there be any … READ MORE »

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