500 million is just a number. It is so big that it is impossible to take in. It could be described as one person for every mile to the Moon but it would not explain the sheer quantity of victims. We might just as well say it’s a really big number. The news was widely … READ MORE »
If you have staff who work from home, whether permanently, regularly or infrequently, you should have a written policy to which they must sign up to. You will also require a written policy for their immediate supervisor. We will cover only the matters with regards to the security of data. Subjects such as Health and … READ MORE »
With the increase in demand for working from home comes headaches for the data protection officer. A recent case highlights the need for comprehensive policies to be in place for home working, and not just covering the worker themselves but their immediate supervisor. In the case mentioned, the inquiry into the matter found the company, … READ MORE »
Privacy by design is an approach to projects that promotes privacy and data protection compliance from the start. Unfortunately, these issues are often bolted on as an after-thought or ignored altogether. Although this approach is not a requirement of the Data Protection Act, it will help organisations comply with their obligations under the legislation. The … READ MORE »
Two months ago we mentioned that you should start preparing for the effects of the General Data Protection Regulation (GDPR) soon. The Information Commissioner’s Office (ICO) has gone one step further and suggested you should begin now. For all of us in email marketing and data retention their 12-step advice document is a must read. … READ MORE »
Finding someone else’s discomfort funny is an automatic response in most people, so not only do we find it funny, but there is the added benefit of not having to feel guilty. After all it was an automatic response, similar to a reflex. When it happens in one’s own speciality it makes the enjoyment a … READ MORE »
There is an insurance company in Germany that has embraced email marketing completely, to the extent of having auto replies to emails. This is behaviour that is encouraged by all commentators. However, there is the occasional banana skin to be wary of, one that they were unaware of. One of their customers cancelled insurance via … READ MORE »
There has been a plethora of scare stories in the media regarding hacking and internet security. Sony has been particularly hard hit, with a film and their Playstation becoming headline news. This has implications for email marketing. Many of your customers will be concerned about security and terms like cyber pirates and cyber hacking doesn’t … READ MORE »
The last few weeks have not been entirely successful for Sony. Firstly they were subject to a high-level hack, reported frequently as a cyber attack, and then gamers were unable to access their website over the Christmas period. This is of concern for those with email marketing lists. In their last issue of the year, … READ MORE »
You can normally find something positive to say when there are legislative changes for email marketing. However, you know you are struggling a bit when the best you can come up with is that it is not as bad as we feared. Earlier this month the European Parliament voted overwhelmingly in favour of the less … READ MORE »