There is a dichotomy in the way the purchasing public views reviews. On the one hand, everyone professes not to believe them while on the other, a certain percentage of bad reviews can make an object unsaleable. How can you convince your subscribers on a marketing email that almost everyone loves your product? What we … READ MORE »
I’m a bit of a hoarder. It requires management. The best way for me to limit the number of my draft email marketing articles is to review them after 12 months to see if they are out of date. Last weekend I reviewed a couple of half-completed articles from August 2020. The basis of each … READ MORE »
Some years ago, when history was my main pastime, I belonged to a group which rented a rather well-known TV historian for a talk on the British Civil Wars. It was fascinating. However, the most memorable part was the post wine and finger buffet Q&A where, loosened by the rather decent vintage, the speaker wandered … READ MORE »
There has been a trend in the emails and newsletters over recent weeks, particularly noticeable since the start of the New Year, that shows there might be a sense of desperation in some companies. I’m getting marketing emails that are nothing more than adverts for websites. In other words, I’m given lists of products but … READ MORE »
Over the last couple of days, I’ve received a number of marketing emails offering advice and suggestions for help during the lockdown in England. Some appeared hurried and most were generic. I can see the, rather obvious, intent of such offers as helpfulness brings its own reward. By being constructive and offering good advice they … READ MORE »
There seems to be an increasing use of stock images on marketing emails and newsletters. I’ve nothing against them. If you lack the ability or facilities to produce stunning images that will help convert a campaign, then the options are rather limited. But that’s no excuse for uninspired images. A bare picture of the product … READ MORE »
The value of the data that you obtain from your email marketing campaigns, and that of your subscribers’ reaction to newsletters and browsing, is that it allows you to predict to a very high level of probability. This means you can segment your email marketing lists into groups which will act similarly. It is the … READ MORE »
What to say on your marketing emails and enewsletters is, as always, down to what your data dictates. How to say it might have changed. The Coronovirus pandemic has, it seems, changed just about everything else. However, there are some dos and don’ts. The first thing to do is not mention Coronovirus, and never, ever … READ MORE »
In my early days of copy writing I did a bit of proofreading for email marketing and newsletters. It’s a painful way to get your name known. It is also quite boring due to how repetitive it was; the same mistakes were made time and again. For the English language to retain its edge, it needs … READ MORE »
The film Gattaca had four letters, ATGC, highlighted on posters and the title sequence. I found it graphically jarring. I was told later, by a rather smug IT-type, the letters were, pause for a little titter, the initials of the building four blocks of DNA, and the design was rather ‘clever’. It seemed I was … READ MORE »