It’s one of the most repeated rules of testing in email marketing; only test one criterion at a time. If you test two, the results are no longer statistically clear and precise, which is the what makes testing such an essential tool. Do it properly and you know. Anything else is a guess and will … READ MORE »
Choosing the best subject line for an email marketing campaign is a critical decision. If you go for bland, you’ll upset none of your subscribers although, of course, you won’t interest any of them either. If your subscribers don’t open the email, all your efforts are wasted. An effective subject line can intrigue, engage, entice … READ MORE »
I can’t have been the only person searching the Internet using ‘how has email marketing changed during the pandemic’, reading a few of those presented, and then wondering how this affects us in general, and of course, me in particular. We are all selfish when it comes to business. We should be. In trying to work … READ MORE »
It’s been predicted for some years that video would become a feature of email marketing and website content, and you’d no doubt be a little wary of any suggestion that it has eventually arrived. It has arrived, eventually. The current situation gives a clue as to why. The theory is lockdowns and working from home, … READ MORE »
Bandwagon is normally used as a pejorative. It contains contempt for those who can’t think for themselves and instead merely follow others. There was a talk by a chap who thought he’d cracked the system when, in a previous recession, competing shops around his closed, leaving him as the only retail outlet selling his particular … READ MORE »
There is a dichotomy in the way I view statistics. They are probably the single most important aspect of email marketing, giving it its class leading return on investment, one that has been consistently high year after year. On the other hand . . . If you were to ask me how much faith I … READ MORE »
Most subscribers devour newsletters. Unlike marketing emails, when they see one in their inbox, they’ll put them to one side to read at leisure, probably with a cup of coffee and biscuit. Their brain will be at its most receptive. With defences down and scepticism hibernating, they are typical of a newsletter reader. It is … READ MORE »
Some years ago, when history was my main pastime, I belonged to a group which rented a rather well-known TV historian for a talk on the British Civil Wars. It was fascinating. However, the most memorable part was the post wine and finger buffet Q&A where, loosened by the rather decent vintage, the speaker wandered … READ MORE »
We all love designing and planning our rather brilliant, in more ways than one, HTML email marketing campaigns, which is convenient as we have the statistics to prove our subscribers love receiving them just as much. With our free email marketing templates, it is easy to create a masterpiece. Not only that, both commentators and … READ MORE »
I know someone who works with a charity that tries to divert youths on the cusp of a life of crime. It is a worthy project, as I’m sure you will agree. The person in charge has described their intent as attempting to discover as much about each individual as possible and then to evolve … READ MORE »